Influencer Marketing Manager - Strategy Job at The Outloud Group in Richmond

People Operations Leader | Strategic HR Expert

Title means nothing. Heart, execution, and fun are everything. This is true for leaders and junior hires alike. This description provides some general guidelines to help you understand the role, but what's most important is a desire to get out of bed each morning to go and create something great.

Just remember, this description is designed to inform, not to limit. We need heart, execution, and fun beyond the confines of any description.

Influencer Marketing Manager – Strategy

The Influencer Marketing Manager is the strategic driver behind high-impact influencer marketing campaigns. In this role, you'll take ownership of brand strategy—developing innovative, data-backed approaches to amplify a brand’s presence across YouTube, Instagram, TikTok, and podcasts. You’ll serve as a trusted advisor, guiding brands in making smart, effective influencer partnerships that align with their overall marketing goals.

This is a client-facing, strategy-heavy role, where you’ll lead conversations, provide expert recommendations, and proactively refine campaign strategies to ensure success. You’ll leverage performance data, industry trends, and platform insights to continuously optimize influencer marketing efforts. With a deep understanding of both brand objectives and the evolving creator landscape, you'll ensure each campaign delivers measurable impact and long-term growth.

Responsibilities and Requirements

• 5+ years of experience in influencer marketing, digital marketing, or media partnerships, with a proven track record of developing strategy and guiding brand success
• Strong client management and leadership skills, with experience leading strategic discussions and recommendations
• Ability to travel occasionally for client work, team events (offsites, meet-ups), and industry conferences as needed
• Deep knowledge of influencer marketing best practices and platforms, including YouTube, Instagram, TikTok, and podcasts
• A data-driven mindset, using performance metrics to inform strategy and optimize campaigns
• Creative and critical thinking skills to identify new opportunities for brand growth in the influencer space
• Fluent in English, with excellent communication and presentation skills for engaging with clients, influencers, and internal teams
• Proficiency in tools such as Google Workspace, Microsoft Office, and project management software (e.g., Trello)
• Ability to work independently and collaboratively in a remote, U.S.-based full-time role

About the Company

The Outloud Group is a full-service influencer marketing agency that creates & executes strategic campaigns to deliver measurable results. We combine art & science to authentically tell your brand’s story at scale. While we live & breathe new media, our business is founded on old-fashioned relationships.

Influencer marketing. Done right.

What We Offer

#J-18808-Ljbffr