Integrated Campaigns Manager

Integrated Campaigns Manager

At Twilio, we're shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you're part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we're acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

About the Job

Twilio is seeking a strategic, data-driven Integrated Marketing Campaign Manager to lead global, cross-functional campaigns for our most important customer use cases and business moments. You'll turn strategy into actionaligning teams, shaping compelling narratives, and using data and AI to drive performance. Partnering across marketing, sales, and product, you'll deliver impactful, scalable programs that embody the Twilio Magic through creativity, collaboration, and measurable results.

Responsibilities

In this role, you'll :

• Own and drive strategic, full-funnel campaigns across Twilio's core use cases (e.g. Marketing & Promotions, Customer Data Management), ensuring clear objectives, compelling narratives, and measurable outcomes.
• Lead campaign planning and strategic development for major product and business launchesconnecting customer insights, market trends, and business goals to shape the go-to-market approach.
• Identify market opportunities using data, customer insights, and business priorities to create impactful programs.
• Leverage tools like Salesforce, Tableau, 6sense and AI-powered platforms (e.g. for segmentation, message testing, or campaign optimization).
• Collaborate with global partners across Marketing, Sales, and Enablement to deliver aligned, results-driven campaigns, ensuring seamless project coordination and clear communication across teams.
• Own end-to-end project management for complex, multi-team campaignsbalancing priorities, timelines, and dependencies to deliver on-time and on-goal execution.
• Proactively identify roadblocks and mitigate risks to keep campaigns on track - must be vocal when deliverables are at risk and hold team members accountable for their ownership areas.
• Test, experiment, and innovatebringing fresh ideas to your campaigns and finding new ways to drive engagement and results.
• Conduct research and audience analysis to inform campaign strategy, positioning, and content development.
• Track and report on campaign performance, applying learnings to continuously improve.

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Desired :

Location

This role will be remote based in Ontario, Canada.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.