Performance Marketing Manager

Performance Marketing Manager

GreenSpark is hiring its first marketing operator to build, execute, and scale our digital marketing engine from the ground up. This is a hands-on, high-impact role for a marketer who can architect acquisition systems, manage paid performance channels, and drive measurable growth in a B2B environment.

You'll own the mechanics of digital marketing campaign architecture, channel optimization, data tracking, and funnel measurement, while also managing external partners who handle creative execution. You'll collaborate directly with senior leadership and sales to align marketing investment with revenue impact.

If you know how to turn marketing budgets into qualified pipeline and can build a digital performance engine from zero, we want to meet you.

Core Responsibilities

• Build and manage paid performance channels across search, social, and display.
• Develop, test, and optimize campaigns to hit CAC and ROI targets.
• Create reporting frameworks that connect spend to pipeline and closed-won deals.
• Manage attribution and lead scoring infrastructure between HubSpot, Salesforce, and ad platforms.
• Implement a test-and-learn roadmap for creative, messaging, and audiences.
• Design and maintain tracking and reporting processes across all digital channels.
• Build dashboards and reports to surface real-time performance metrics.
• Establish campaign tagging, UTM structures, and lead routing logic.
• Partner with RevOps to align data, CRM hygiene, and automation.
• Ensure every dollar spent can be measured, attributed, and improved.
• Manage external agencies and freelancers for creative, paid media, and design projects.
• Own vendor relationships, budgets, and scopes of work.
• Ensure creative output aligns with campaign objectives and performance data.
• Collaborate with leadership on prioritizing new initiatives and resource allocation.
• Audit and refine the digital customer journey from click to conversion.
• Support website and landing page optimization using A / B testing frameworks.
• Experiment with AI tools to drive automation, personalization, and scale.
• Partner with Sales and Product to translate go-to-market objectives into measurable marketing execution.
• Support GTM launches and campaigns that tie to pipeline creation.
• Own performance insights in leadership discussions, connecting marketing activity to business outcomes.

What Success Looks Like

Qualifications

Why GreenSpark