Data Analyst-Google Analytics 4 (GA4)-RemoteApetan Consulting llc • NJ, United States

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Data Analyst-Google Analytics 4 (GA4)-Remote

Apetan Consulting llc • NJ, United States

15 hours ago

Job type

Full-time

Remote

Quick Apply

Job description

Summarized Skills

Google Analytics 4 (GA4), Power BI / Looker, SQL , social media analytics platforms

REQUIRED SKILLS

Core Analytical Skills

Advanced proficiency in SQL for data extraction, transformation, and analysis across multiple database systems
Statistical analysis and hypothesis testing using descriptive and inferential statistics
Data visualization and storytelling through compelling charts, dashboards, and reports
Strong analytical thinking with ability to identify trends, patterns, and actionable insights from complex datasets

Analytics & Reporting Tools

Expert knowledge of Google Analytics 4 (GA4) and Universal Analytics for web traffic analysis

Advanced Excel including pivot tables, VLOOKUP, and complex formulas

Experience with business intelligence platforms Power BI & Looker

Knowledge of Google Search Console, Quantum Metric and social media analytics platforms

Business Intelligence & Strategy

Development of KPIs and performance metrics aligned with business objectives

A / B testing design, implementation, and statistical analysis

Conversion funnel analysis and customer journey mapping

Market research and competitive analysis methodologies

Specialized Analysis Areas

eCommerce analytics including sales performance, customer behavior, and product analysis

Marketing attribution modeling and ROI analysis

Financial analysis and forecasting techniques

Customer lifetime value (CLV) and churn analysis

Web analytics including user experience and conversion optimization

Communication & Collaboration

Creation of executive-level reports and data-driven presentations

Translation of complex analytical findings into actionable business recommendations

Cross-functional collaboration with marketing, product, and operations teams

Stakeholder management and requirements gathering

Training and mentoring team members on analytical tools and methodologies

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