Senior Analyst, Media Analytics

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce's Paid Media team is seeking a highly analytical and organized Senior Analyst to join the Media Intelligence (MI) team, the data and analytics engine behind Salesforce's global paid media operation. This role sits at the intersection of data, insights, and process excellence, helping transform complex marketing performance data into actionable insights that drive strategic decisions. You'll partner closely with paid media stakeholders to interpret performance trends, deliver business-ready analyses, and maintain the cadence and organization of our analytics processes.

We're looking for someone who thrives on bringing structure to ambiguity, a person who is equally comfortable digging into data as they are managing stakeholder communications, timelines, and documentation. You'll be a trusted partner who connects the dots between data, decisions, and execution.

What You'll Do

Insights & Analytics

Analyze paid media performance data to uncover trends, drivers, and optimization opportunities across channels, campaigns, and tactics.

Deliver clear, concise insights that inform strategy, pacing, and budget decisions across Paid Media.

Support monthly and quarterly business reviews by preparing data-driven summaries, executive narratives, and visual storytelling.

Partner with senior analysts and channel leads to evaluate spend efficiency, conversion performance, and pipeline contribution.

Stakeholder Communication & Planning

Serve as a key liaison between Media Intelligence and Paid Media stakeholders.

Manage the end-to-end intake, prioritization, and follow-up process for data and insights requests.

Establish clear documentation, meeting cadences, and stakeholder updates to ensure visibility into project timelines and deliverables.

Coordinate across Media Intelligence, engineering teams, and agency support to ensure stakeholder feedback is captured, tracked, and acted on.

Process & Project Management

Bring structure and discipline to MI's operations by organizing workflows, tracking deliverables, and maintaining process documentation.

Help evolve the team's intake, QA, and enablement processes to improve consistency and accountability.

Support sprint planning, backlog tracking, and project communications.

Create templates, trackers, and dashboards to streamline reporting and project visibility.

Dashboards & Reporting

Partner with Analytics Engineers to update and QA Tableau dashboards used by Paid Media teams.

Translate stakeholder feedback into actionable dashboard enhancements and documentation.

Conduct validation checks to ensure metrics align with ad platform and CRM data.

Create ad hoc Tableau or SQL-based analyses for deep-dive business questions.

Enablement & Documentation

Support the creation of training materials, short-form videos, and guides to improve data literacy across Paid Media.

Maintain updated documentation of metrics, definitions, and dashboard functionality.

Help manage the Media Intelligence Support channel and intake process to ensure timely, organized responses to data inquiries.

Who You Are

Qualifications

3-5 years of experience in marketing analytics, business analytics, or performance insights (B2B or digital media preferred).

Hands-on experience analyzing large datasets with SQL and visualizing data in Tableau (or equivalent BI tools).

Strong storytelling skills; able to translate data into clear insights and recommendations for non-technical audiences.

Excellent organizational and communication skills; comfortable managing multiple priorities and stakeholders.

Experience working cross-functionally across analytics, marketing, and engineering teams.

Familiarity with the B2B marketing funnel, including metrics like impressions, clicks, responses, MQLs, pipeline, and conversion efficiency.

Preferred Attributes

Experience working with or alongside paid media teams (Search, Social, Display, etc.).

Background in project coordination or PMO functions, with experience driving timelines, documentation, and cross-team alignment.

Comfortable operating in a fast-paced, highly collaborative environment with shifting priorities.

Detail-oriented and proactive; able to anticipate needs and follow through with minimal supervision.

Curious, analytical thinker who enjoys solving business problems through data.

Why Join Us

Be part of a small, high-impact analytics team that directly influences Salesforce's multi-million-dollar global media investments.

Gain exposure to senior stakeholders and strategic business decisions across Paid Media and Global Field Marketing.

Operate in a dynamic, entrepreneurial environment where your ideas shape how we measure and optimize marketing performance.

Develop both your analytical and project management skills while contributing to the team's mission of enabling data-driven decision-making across Salesforce Marketing.

Bonus Points For

Experience in Salesforce CRM, Snowflake, or other modern data environments.

Familiarity with marketing attribution, campaign tagging, or data QA processes.

Prior experience at a marketing agency or analytics consultancy.

How to Apply

Ready to join us? Submit your resume and a short note explaining why this role excites you and how your experience aligns with Media Intelligence's mission to turn data into clarity.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights : workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including : time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link : For Washington-based roles, the base salary hiring range for this position is $101,900 to $140,200.