Senior Promotions Analyst

Promotional Strategy Manager

Are you a strategic marketing professional with a passion for driving sales and enhancing customer experiences through innovative promotional campaigns? Join Matco Tools as a Promotional Strategy Manager, where you will lead the development and execution of geo-targeted campaigns via the Matco Tools Connect mobile app, manage national flyer promotions, and collaborate across teams to deliver impactful marketing initiatives. In this role, you will leverage robust data analysis, testing methodologies, and custom reporting tools to optimize revenue, margin, and engagement, while playing a key part in the success of Matco's annual Expo. If you excel at turning data-driven insights into actionable strategies and thrive in a dynamic environment, we want to hear from you! It is a hybrid role, with Tuesdays through Thursdays spent in the Stow, OH office and Mondays and Fridays spent remote, the majority of the time.

What You Will Do

• Manage all aspects of National Flyers, including revenue and margin management to target, week-one performance reviews, and follow-on adjustments, as well as reviews for pricing accuracy.
• Manage all aspects of Matco's promotional strategy via the Matco Tools Connect mobile app.
• Create and manage geo-targeted promotional campaigns, ranging from city- to country-wide in scope, utilizing specific products to optimize the end-user experience and drive sales.
• Create robust testing methodologies to ensure success can be measured.
• Design and implement reporting tools that track key metrics and performance trends, providing actionable insights to marketing leadership.
• Develop quantitative analysis, ad hoc reports, and models to support promotional decision-making. Analysis areas might include (but are not limited to) : purchase patterns, price elasticity, usage and engagement, and maximizing revenue & margin.
• Design and implement reporting dashboards that track key metrics and performance trends, providing actionable insights to marketing leadership.
• Develop quantitative analysis, ad hoc reports, and models to support promotional decision-making. Analysis areas might include (but are not limited to) : purchase patterns, price elasticity, usage and engagement, and maximizing revenue & margin.
• Collaborate with Marketing / Sales / Suppliers and outside vendors to deliver a seamless marketing experience for Matco's annual Expo.
• Daily use of Vontier Business Systems (VBS) and analysis tools to make mix / margin improvements and improvements across the promotional processes.
• Maintain accurate pricing for all promotional activities.

Who You Are