Artificial Intelligence (AI) Marketing Technology Manager

Company : Highmark Health

Highmark Health

Job Description : JOB SUMMARY

JOB SUMMARY

As Artificial Intelligence Marketing Technology Manager, you will be the technological cornerstone of our marketing & experience team, driving innovation and efficiency through the strategic use of generative AI, machine learning, and predictive analytics.

This role is pivotal in harnessing the power of AI for productivity enhancements, competitive differentiation, and disruptive transformation in healthcare marketing.

You will spearhead the integration of AI technologies, guiding the team in becoming proficient and self-reliant in utilizing AI tools for a range of applications from content creation to strategic decision-making.

This role is a unique opportunity to be at the forefront of integrating generative AI into healthcare marketing, shaping the future of healthcare experiences.

ESSENTIAL RESPONSIBILITIES

Prototype, test, and implement new marketing uses of AI tools, ensuring alignment with corporate governance and IT policies.

Train and support the marketing team in the effective use of AI tools for various functions including content creation, search engine optimization, customer engagement campaigns, and data analysis.

Lead AI-driven projects for productivity improvements such as streamlining workflows, automated repetitive tasks, time-tracking, and optimizing project management.

Develop AI use cases for strategic differentiation in marketing, including data-driven decision-making, campaign engagement analytics, personalization, immersive experiences and customer experience enhancement.

Regularly evaluate and report on the effectiveness and impact of AI initiatives within the marketing & experience department.

Share best practices and lessons learned to support a fast, iterative approach to adopting AI.

Ensure all AI implementations adhere to brand, privacy, protection, and security standards.

Other duties as assigned or requested.

EXPERIENCE

Required

5 years of proven experience in implementing and managing AI technologies in a marketing context

5 years of experience with innovative problem-solving and strategic planning

5 years of experience and expertise in data analytics and predictive modeling

Preferred

3 years of familiarity with healthcare industry standards, privacy, security, and compliance requirements

3 years of experiencein project management and process optimization

3 years of experience in digital marketing, including Search Engine Optimization and content creation

SKILLS

Strong technical proficiency in generative AI and related technologies.

Excellent training and coaching skills for non-technical team members.

Adherence to ethical standards, governance, and corporate compliance.

Robust analytical and data interpretation skills.

Outstanding communication and leadership qualities.

Strategic thinking and long-term planning capabilities.

Ability to manage cross-functional initiatives and collaborate effectively.

EDUCATION

Required

Bachelor’s degree in computer science, data science, marketing, or related field OR relevant experience and / or education as determined by the company in lieu of bachelor's degree.

Preferred

None

LICENSES or CERTIFICATIONS

Required

None

Preferred

Data science professional certificate

Digital marketing professional certification

Artificial Intelligence and / or machine learning certificate

Language (Other than English)

None

Travel Requirement : 0% - 25%

0% - 25%

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type

Office- or Remote-based

Teaches / trains others

Occasionally

Travel from the office to various work sites or from site-to-site

Rarely

Works primarily out-of-the office selling products / services (sales employees)

Never

Physical work site required

Lifting : up to 10 pounds

Constantly

Lifting : 10 to 25 pounds

Occasionally

Lifting : 25 to 50 pounds

Rarely

Disclaimer :

The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title.

It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Compliance Requirement

This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies

As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times.

In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy.

Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.

Pay Range Minimum : $92,300.00

$92,300.00

Pay Range Maximum : $170,800.00

$170,800.00

Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations.

The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation / gender identity or any other category protected by applicable federal, state or local law.

Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation / gender identity, protected veteran status or disability.

EEO is The Law

Equal Opportunity Employer Minorities / Women / Protected Veterans / Disabled / Sexual Orientation / Gender Identity (

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Req ID : J237786