Director of Relay Experience, Torch Relays

Director of Relay Experience, Torch Relays

The Summer Olympic and Paralympic Games will be hosted in Los Angeles, California in 2028, returning to the United States for the first time in over 30 years. 2028 will be the first time LA hosts the Paralympic Games, creating an opportunity to expand awareness, understanding and inclusion of people with disabilities.

LA28, the organizers for the 2028 Olympic and Paralympic Games in Los Angeles, is on a mission to create an unparalleled Games experience for athletes, fans, partners, our community and our people. Our vision is to collectively create what's next through sport, community and the power of our differences.

The 2028 Olympics and Paralympics will represent LA and leverage the strength of our community's creativity as we collectively work to design a Games that we all want to be a part of. We do this by focusing on people and by inviting everyone into the story of the LA28 Games.

The LA28 organizing committee is an independent, non-profit organization that is privately funded and governed by a board of directors.

Values and Behaviors :

Optimism Embody a positive, enthusiastic, and solution-oriented attitude in everything we do; challenge the status quo, inspire and support one another to achieve our best; have our eyes on the future and believe we can make a meaningful impact

Integrity We communicate openly and honestly, listen, and respectfully value multiple perspectives; we do what we say and are accountable for everything we do; we do the right thing, always. Even when it isn't easy

Excellence We hold ourselves to the highest standard and expectations; we live our values and truths and persevere through challenges; we are continuous learners and adapt and pivot with speed to meet changing needs

Inclusion We seek to represent, include, empower and level the playing field; our work reflects the communities we serve and the world in which we live; we leverage our platforms to bring awareness to issues relevant to who we are

Co-Creation We are authors of a shared story. Everyone contributes their unique voice to our shared mission; we share pride in our accomplishments and ownership of our shortcomings

Boldness We embrace creativity, courage and outside-the-box thinking; we are unafraid to take risks, explore unconventional solutions, and learn from the process; we are innovators, disruptors, and challengers of the status quo

Director of Relay Experience, Torch Relays

The Torch Relays (RLY) functional area is responsible for the planning and execution of LA28s Olympic and Paralympic Torch Relays. They are key national engagement and promotional tools, creating an inclusive and accessible Games experience for people of all backgrounds and abilities and developing a sense of excitement and anticipation across the country leading up to the Olympic and Paralympic Opening Ceremonies.

The Director of Relay Experience is responsible for shaping the fan experience along the relay routes from roadside moments to community-based celebrations. We are seeking a creative leader to bring LA28s brand to life across the country, driving strategy while overseeing operational delivery. The ideal candidate has experience leading the end-to-end process from creative strategy through to production, as well as an eye for commercial integration.

Key Responsibilities :

Develop holistic experiential strategy for the relays

Write creative briefs to guide concepting of key components of the relays

Manage external operational partner(s), overseeing creative development, project planning and execution

Coordinate with the broader LA28 RLY team to effectively plan and deliver key components of the relays

Collaborate with commercial teams to ideate, sell, and integrate partner activations

Work cross-functionally with other LA28 functional areas (FAs) and external stakeholders to ensure strategic alignment

Manage operational budget, ensuring efficient use of resources and adherence to financial constraints

Background & Qualifications :

Minimum 8+ years in experiential marketing, event production, or brand activations

Agency and mobile tour experience preferred

Position Requirements :

Ability to work on-site in an open office environment, based in Los Angeles, CA

Hours of work may vary, including evenings, weekends, and holidays, especially during peak event periods

Willingness to travel and work irregular hours, including evenings and weekends

2025-2027 : approx. 30-40% annually for stakeholder meetings, observation opportunities, site-checks, etc.

2028 : expectation to be on the road with the Torch Relays

Education :

Bachelors degree or equivalent work experience

Expectations :

Highly effective creative leader with the ability to see ideas through to execution

Track record of successfully delivering large-scale, multi-faceted and operationally challenging event production

Ability to self-manage multiple projects and tight timelines

In-depth understanding of the live events industry, including logistical, technical, and regulatory considerations

Up to date on marketing trends, delivering culturally relevant activations

Strong ability to navigate and align cross-functional stakeholder interests

Excellent verbal and written communication skills, with the ability to engage and influence stakeholders at all levels

Understanding of and sensitivity to various cultures and traditions

Submission Requirements :

Resume

A cover letter is not required but strongly recommended

The annual base salary range for this position is $126,000.00 - $170,000.00. The pay scale provided is the range that LA28 reasonably expects to pay as starting base compensation for this role. All LA28 compensation remains subject to final determination based on individual candidate qualifications, experience, or other reasonable criteria consistent with LA28s operational business needs and applicable law.

LA28 is committed to operating fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin, or any other classification as may be protected by applicable law. We strive to build a team that is diverse, inclusive and encourages qualified candidates of all backgrounds, perspectives, and identities to apply. We will consider all qualified candidates with criminal histories in a manner consistent with local law. We assess applications based on relevant skills, education, and experience a candidate can add to our team.