Marketing Manager
As a Marketing Manager, you will develop and maintain strategic marketing initiatives and execution of activities for business units with a focus on driving top line sales and incremental growth and increasing traffic to owned websites and mobile app. THIS IS A HYBRID WORK MODEL POSITION
Job Description
- Experience Required : 5 to 10 marketing healthcare industry experience
- Experience Desired : Retail Marketing or Advertising Agency
- Education Desired : Bachelors Degree in Marketing, Communications or other related field.
Job Responsibilities
Develop and execute the yearly plan including leading the development of creative asset and executing the marketing plan via the Marketing Channel Owners.Partner with in-store communications team and on grand opening, remodel and acquisition sign ordering and manage implementation processStay up to date on industry trends including marketing and technologies in the pharmaceutical and healthcare industries.Collaborate with healthcare partners to drive awareness and offerings to our guests.Work in conjunction with Pharmacy Business Unit leadership team to ensure strategic initiatives are executed to highest outcome potential.Increase awareness of the pharmacy's brand and its services.Support the annual Pharmacy Marketing budget.Analyze results and provide actionable insights and improvement opportunities.Partner with Marketing Manager at times to execute the localized growth and retention tactics at a store level (underperforming stores, comp defense, etc)