Manager, Funnel Operations

Manager Of Funnel Operations

What if the work you did every day could impact the lives of people you know? Or all of humanity? At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients. Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.

Basic Function and Scope of the Position :

We are seeking a seasoned Manager of Funnel Operations to join our USCAN (US and Canada) Field Operations team, leading a team of Funnel Analysts in lead generation and Marketing data management. The role is responsible for integrating technology, processes, and analytics to ensure an efficient and effective experience for the Marketing team throughout the funnel to pipeline journey.

The ideal candidate will enable the team's success by offering guidance and strategic vision in key support areas, including funnel management, Martech systems, utilization of commercial technology, and navigation of internal processes. Success in this role requires a high degree of commercial business acumen and the ability to proactively identify opportunities. Additionally, this person should be able to influence across the organization to generate consensus and tactically execute to deliver results in a fast-paced environment.

The Funnel Operations Manager should be comfortable adapting to ambiguity and collaborating with cross-functional stakeholders. This requires the ability to quickly and seamlessly adapt one's style to ensure effective cross-functional collaboration and delivery of large-scale initiatives aligned with functional, regional, and corporate strategic goals.

Tasks and Responsibilities :

• Lead and motivate the team, ensuring alignment with departmental and commercial goals.
• Oversee daily activities to meet business objectives, budget targets, and deliver excellent customer experience.
• Implement Global policies and maintain Marketing technologies and best practices in partnership with global and regional teams.
• Train and support regional teams on Martech systems (e.g., SFDC, Pardot, DataCloud, ON24, Hive9, Cvent, Captello).
• Track campaign execution, report on key metrics and ROI, and manage budget and actuals.
• Drive adoption of new commercial resources through user education and onboarding.
• Build and maintain relationships with internal groups (Regional Marketing, Inside Sales, Finance, GIS, Global Commercial Operations).
• Partner with Sales Operations to connect Marketing and Sales functions throughout the funnel.
• Support efforts to capture competitive intelligence and report insights.
• Participate in talent acquisition, onboarding, development, and performance management.
• Proactively identify opportunities and collaborate across the organization to drive consensus.
• Adapt to ambiguity and partner with stakeholders to deliver departmental initiatives.
• Demonstrate strong commercial acumen and cross-functional collaboration skills.
• Perform other duties as required.

All listed tasks and responsibilities are deemed essential functions of this position; however, business conditions may require reasonable accommodations for additional tasks and responsibilities.

Education :

Preferred Experience & Skills :

The estimated base salary range for the Manager, Funnel Operations role based in the United States of America is : $115,800 - $173,800. Should the level or location of the role change during the hiring process, the applicable base pay range may be updated accordingly. Compensation decisions are dependent on several factors including, but not limited to, an individual's qualifications, location where the role is to be performed, internal equity, and alignment with market data. Additionally, all employees are eligible for one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits as innovative as our work, including access to genomics sequencing, family planning, health / dental / vision, retirement benefits, and paid time off. We are a company deeply rooted in belonging, promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. Built on a strong foundation, Illumina has always prioritized openness, collaboration, and seeking alternative perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and offer opportunities to engage in social responsibility. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information.