Alumni Marketing Coordinator (VPUR)

Alumni Marketing Coordinator

Organization's Summary Statement : At the Alumni Association, we inspire lifelong connections with a global network of Maryland alums. In an effort to achieve this vision, we connect, cultivate and channel the power of alumni to enrich themselves and advance the university through membership, event engagement, and volunteerism. The Alumni Marketing Coordinator will be responsible for managing email marketing strategies for the Alumni Association. This includes the management of activities related to email marketing including creation, editing, evaluation and enhancement. The Coordinator will collaborate with all Alumni Association teams, key volunteers and the Alumni Marketing team in the Office of Marketing and Communications to execute marketing strategies designed to engage 431,000+ alumni with their alma mater. They will analyze communication strategies and data to make recommendations on the most effective methods for outreach to engage constituents, thus improving communication efforts in order to increase attendance at events and engagement with the Alumni Association. This position is integral to the success of our organization with opportunities for professional growth and development. The Coordinator will join a high performing, energetic team that works toward achieving the mission and vision of the Alumni Association and the university.

Preferences :

• 2-3 years email marketing experience
• 1 year higher education experience
• Experience using email marketing platforms, such as Salesforce, MailChimp, etc.
• Experience using graphic creation program Canva
• Proven track record of making data-driven decisions
• Keen attention to detail
• Creative thinker
• Organized, proactive communicator
• Ability to manage multiple competing priorities while meeting deadlines

Physical Demands :

Licenses / Certifications : N / A

Minimum Qualifications :

Education : Bachelor's degree from an accredited college or university.

Experience : One (1) year of professional communications or marketing experience.

Other : Additional work experience as defined above may be substituted on a year for year basis for up to four (4) years of the required education. Knowledge of communications and marketing. Skill in oral and written communication. Skill in the use of Microsoft Office products. Ability to multitask and prioritize assignments. Ability to multitask while demonstrating a commitment to customer service and sensitivity to a culturally and ethnically diverse community.

Additional Job Details :

Required Application Materials : Resume and Cover Letter

Best Consideration Date : November 14, 2025

Posting Close Date : NA

Open Until Filled : Yes

Job Risks : Not Applicable to This Position

Financial Disclosure Required : No

Department : VPUR-People and Engagement

Worker Sub-Type : Staff Regular

Salary Range : $65,756-$78,907.20

For more information on Regular Exempt benefits, select this link.

Offers of employment are contingent on completion of a background check. Information reported by the background check will not automatically disqualify anyone from employment. Before any adverse decision, the finalist will have an opportunity to provide information to the University regarding disclosable background check information. The University reserves the right to rescind the offer of employment or otherwise decline or terminate employment if the information reported by the background check is deemed incompatible with the position, regardless of when the background check is completed.

The successful candidate must complete employment eligibility verification (on Form I-9) by presenting documents that establish identity and work authorization within the timeframe required by federal immigration law, and where applicable, to demonstrate renewed employment authorization. Failure to complete employment eligibility verification or reverification within the timeframe set forth by law may result in suspension or termination of employment.

The University of Maryland, College Park is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment. Please read the University's Equal Employment Opportunity Statement of Policy.

Title IX Non-Discrimination Notice

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