Senior Business Development Representative (North America)

Who We Are

Gocious is a strategic product management platform purpose-built for manufacturers managing complex, hardware-integrated product portfolios.

We serve forward-thinking product leaders who need to align hardware and software teams, navigate supply chain volatility, and accelerate innovation.

Our customers use Gocious to bring clarity to their roadmaps, unify cross-functional teams, and drive portfolio decisions with real-time insights.

The Job

We are looking for a Senior Business Development Representative (BDM) to help drive Gocious' growth by identifying, engaging, and qualifying opportunities with mid-market and enterprise manufacturers.

This is a hands-on, account-based outbound role for someone who thrives on research, communication, and taking full ownership of early customer interactions. You will target key manufacturing accounts, connect with product and portfolio leaders through personalized outreach, and use tools like ChatGPT to research, tailor messages, and improve efficiency.

As you gain traction, you will lead introductory and discovery calls, guiding preparation, facilitation, and documentation in CRM. Success is measured by quality over volume, and top performers advance to Account Executive once they consistently demonstrate strong discovery and pipeline creation skills.

Key Responsibilities

• Research target accounts and identify key product leadership personas using account-based strategies.
• Conduct personalized outbound outreach across email, phone, and social channels to drive engagement.
• Take ownership of discovery preparation, leading the initial conversations with prospects.
• Qualify opportunities against agreed criteria and ensure all required details are documented in HubSpot.
• Partner with sales and technical leadership to bring the right expertise into calls when needed, while maintaining ownership of the process.
• Maintain clean, accurate CRM records and continuously refine your outreach approach based on results.
• Collaborate with marketing to share insights from the field and strengthen campaign targeting.

The Candidate

What We Offer