Senior Strategist, Brand Strategy

Senior Brand Strategist

Come help build a better world, where every person is free to move and pursue their dreams. Ford Motor Company was built on the belief that freedom of movement drives human progress. It's a belief that has fueled our passion to create great cars and trucks. And today, it drives our commitment to become the world's most trusted mobility company, designing vehicles for a smart world that helps people move more safely, confidently, and freely. Ford is experiencing significant business transformation in an ever-changing digital world. We are dedicated to delivering distinctive products and solutions, having an "always on" relationship with customers and continuously improving our user experience.

This is a new role, reporting to the Global Brand Strategy Director. The Senior Strategist will support a global Center of Excellence covering brand strategy, brand management, and nomenclature. The importance of establishing and delivering a consistent and clear brand across all aspects of our work is paramount. These groups include but are not limited to our business units, vehicle and product design, experiences, internal communications, external media communications, human resources, and our dealers. As such, this role will have close connection with virtually every group within the company.

The Senior Brand Strategist will support the development and implementation of brand-led strategies across the enterprise. This person should be a strong conceptual thinker, a clear and compelling communicator, and a collaborative partner. This role is ideal for someone who can connect the dots between insight, brand, and business, and enjoys crafting thoughtful, clear, and action-oriented deliverables.

Guide the articulation and application of Ford's brand strategy across the enterprise, including :

• Brand architecture and sub-brand development
• Extending the brand strategy across regional markets, supporting and influencing strategic direction and campaign development
• Bringing Ford's brand to life internally by elevating the employer brand and designing and implementing initiatives that inspire and engage employees
• Partner with stakeholders across product, design, marketing, and customer experience to align brand expression
• Lead the development and ongoing refinement of brand guidelines and toolkits to ensure strategic clarity and creative excellence
• Oversee brand consistency across global teams, initiatives, and customer touchpoints
• Contribute to naming logic and architecture across Ford's product and service ecosystem
• Partner with the nomenclature team to shape naming principles
• Distill research findings and competitive intelligence into actionable brand insights
• Write briefs, prepare presentations, structure and run workshops alongside the Global Brand Strategy Director
• Review agency briefing and output, ensuring quality delivery

Bachelor's degree or commensurate work experience required. Minimum 8 years of relevant with a bachelor's degree. 10+ years of experience in brand strategy. Experience working across cross-functional teams and managing multiple stakeholders. Experience working with executives and preparing presentations for senior leaders. Strong communication and storytelling skills, especially in presentation format. Familiarity with brand architecture, portfolio strategy, and naming systems. Strength in developing insights and applying them to shape strategic decisions.

Master's degree or commensurate work experience required. Minimum 5 years of relevant work experience with a master's degree. Brand-side experience. A mix of in-house and agency brand strategy experience. Highly collaborative and organized, with a bias for action. Able to balance strategic thinking with hands-on execution. Open-minded, curious, and culturally engaged. Strong point of view but flexible in approach; thrives in complex environments.

No matter what you choose, we offer a work life that works for you, including : immediate medical, dental, vision and prescription drug coverage; flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more; family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more; vehicle discount program for employees and family members and management leases; tuition assistance; established and active employee resource groups; paid time off for individual and team community service; a generous schedule of paid holidays, including the week between Christmas and New Year's Day; paid time off and the option to purchase additional vacation time. This position is a leadership level 5.