Growth Manager, Amazon

Growth Manager

Ketone-IQ is High Performance Energy. We're changing the way people fuel and rapidly expanding as we lead the ketone movement. We're hiring a Growth Manager to own and scale our Amazon channel. This role goes beyond maintenance, it's built for a high ownership operator fluent in growth, incrementality, and performance systems. You'll manage Amazon paid ads, CRO, Buy Box protection, and keyword ranking.

The ideal candidate is obsessed with proving incrementality, maximizing conversion rates, and protecting brand equity. You'll collaborate cross-functionally with Creative, Ops, and Finance, and report directly to the CMO. This is a high-visibility role with access to pricing decisions and potential expansion into new growth channels beyond Amazon.

Job Responsibilities :

Strategy & Ownership

• Own full Amazon performance acquisition lifecycle, prospecting, branded, retargeting, and reviews.
• Maintain 90%+ Buy Box ownership with proactive protection tactics
• Own SKU strategy on Amazon, including catalog management, pack size testing, and new product launches
• Test emerging formats (Sponsored Brand Video, DSP, Posts, CTV)
• Collaborate with CMO to evaluate new channel extensions (retail, OOH, 3P)

Ads & Incrementality

Conversion Rate Optimization (CRO)

Operational & Legal Collaboration

Success Metrics

Tools

Qualifications and Experience