Associate Director-Market Development

Associate Director Of Market Development

This position requires office presence of a minimum of five days per week and is only located in the locations posted. No relocation is offered.

Seeking an innovative Associate Director of Market Development to lead a team of market, analytics, and financial experts, building strong relationships across product and channel teams. This role drives key sales and promotional strategies, aligns with corporate goals, and delivers measurable results impacting the Accessory Product P&L. Responsible for team management, development, and integrating new technologies like AI to achieve strong financial outcomes and enhance customer satisfaction.

Expertise in product lifecycle management is required, including multi-year planning, feature optimization, profitability analysis, and product evolution. The ideal candidate uses market insights, customer feedback, and performance metrics for data-driven decisions that maximize customer value and financial performance. You will collaborate across enterprise channels, marketing, engineering, and sales to ensure product portfolio success and influence marketing strategy, product development, positioning, and go-to-market planning, while mentoring less experienced staff.

Key Responsibilities :

• Lead all phases of the promotional product lifecycle for every enterprise channel
• Implement effective sales incentive programs across sales channels
• Collaborate with key stakeholders for alignment and flawless execution
• Analyze market trends, competitor strategies, and customer behavior using insights to drive product strategy and plans
• Use segmentation and journey mapping to continually refine product positioning and experience
• Define and track KPIs (revenue, margin, adoption, satisfaction, cost-to-serve)
• Conduct product health checks and optimization
• Use analytics and financial modeling to make informed, profitable decisions
• Lead reporting and executive communications
• Partner with sales (across channels), marketing, and support for seamless delivery
• Serve as product advocate and main point of contact for internal and external stakeholders
• Drive effective go-to-market strategies
• Foster culture of innovation, adopting emerging technologies and immersive experiences
• Recommend process and tool improvements for effective
• Provide regular updates and strategic recommendations to executives
• Mentor and serve as subject-matter expert within the team
• Directly supervise team members, including hiring, onboarding, and termination decisions
• Coach, mentor, and develop direct reports
• Conduct regular performance evaluations, provide constructive feedback, and manage performance improvement plans as needed
• Foster a collaborative, high-performing team environment focused on achieving business goals

Education :

Preferred Experience :

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Our Associate Director-Product Marketing earns between $141,300 - $237,400. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education / training.

Joining our team comes with amazing perks and benefits :

If you're ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.