Director, Growth Marketing

About NetX

For more than two decades, NetX has been a trusted leader in Digital Asset Management (DAM), helping organizations centralize, protect, and put their most important digital assets to work. From championship sports teams and Fortune 500 brands to world-class museums, universities, nonprofits, and global enterprises, NetX is the platform behind the assets that matter.

As we enter our next phase of growth—driven by new product capabilities, platform expansion, and the forthcoming launch of our Next-Generation, AI-Powered Intelligence Platform—we are investing in a modern, high-performing marketing function focused on accelerating new customer acquisition.

About the Role

We are seeking a strategic, hands-on Director, Growth Marketing to lead all aspects of demand generation, product-aligned content, and marketing plan development and execution for NetX—while allocating approximately 70% of their focus to NetX and 30% to select initiatives supporting broader brand and business development goals for our parent company, Heritage Werks.

This role is responsible for driving new logo acquisition, pipeline growth, lead quality, and measurable marketing-driven revenue impact—while also supporting key product launches as part of our broader growth strategy.

Please note that this role is intended for the US-based candidates to ensure alignment with our team's location and business needs.

Requirements

What You’ll Do

Demand Generation & New Pipeline Growth

• Own the full-funnel marketing strategy with a singular focus on new customer acquisition.
• Build ICPs, segment audiences, and create persona and psychographic profiles based on workflows, motivations, objections, and buying triggers.
• Lead multi-channel demand programs including paid digital, SEO / SEM, webinars, ABM, industry events, content syndication, email, and social.
• Establish lead scoring, nurture workflows, attribution tracking, and reporting dashboards tied to pipeline and revenue goals.
• Partner with Sales leadership to ensure lead quality, velocity, and conversion alignment.

Product & Sales Enablement Marketing

– Pitch decks

– Persona-based demo scripts and talk tracks

– Competitive battlecards

– Product one-sheets and two-pagers

– Case studies and industry-specific proof points

– ROI and business case content

Brand, Content & Market Positioning

Customer-Facing Responsibilities

Team Leadership & Creative Collaboration

What Success Looks Like

Who You Are

Culture & Work Environment

Benefits