Lifecycle Marketing ManagerBeyond Type 1 • San Mateo, CA, US
Lifecycle Marketing Manager
Beyond Type 1 • San Mateo, CA, US
17 days ago
Job type
- Full-time
- Quick Apply
Job descriptionLifecycle Marketing Manager Classification : Exempt Reports to : Director of Digital Marketing Location : US remote Target Salary Range : $100k to $120k annual salary Email Marketing / CRM Management (75%) Under guidance from the Director of Digital Marketing, design, document, and manage end-to-end multi-channel journeys, ensuring constituents are directed to the most relevant communication streams based on their behavior and interests. For key segments (newly diagnosed, content consumers, program participants, and donors), design and implement a refreshed new user onboarding email journey to deepen brand affinity. Lead the strategic planning, launch, and ongoing management of multiple, segment-specific marketing subscriptions (beyond the general "The Drop" newsletter) designed to deliver highly relevant content to different constituent needs (e.g., newly diagnosed, specific program updates, type-specific content, parent resources, etc.). Define the content strategy and execution cadence for the new portfolio of subscriptions, focusing on maximizing engagement and mitigating churn from the general newsletter. Using a CDP, build complex audience email nurture journeys for various programmatic and campaign needs translating business goals into dynamic, actionable segments used for both automated journeys and new subscription targeting. Utilize segmented data to drive highly personalized email content and collaborate with the web team to ensure data drives customized website experiences. Partner with Fractional CIO and digital agency on workflow setup / automation support needed to execute email journeys. Develop specific lifecycle campaigns designed to convert engaged constituents into small-level donors and program volunteers. Develop and maintain an email marketing calendar to ensure timely and relevant communication with target audiences. Pull email performance data for campaign / programmatic insights Web Operations (25%) Create, edit, and enhance website pages, optimizing for SEO and user experience; perform routine page updates (page edits, landing page creation, form creation, surveys etc.). Manage day-to-day relationship with marketing agency for complex website edits / adjustments (technical edits, new tool implementation, etc.). Create and update programmatic landing pages based on program needs. Optimize individual web pages by adjusting content, headings, image alt tags, and internal linking to align with target keywords and improve search engine crawling. Collaborate with the Director of Digital Marketing to plan and present reports on digital marketing performance to stakeholders, highlighting key trends Other Minimal travel may be required for team / organization-wide offsites. Deep knowledge of email marketing best practices, automation, and user segmentation. Proven experience building complex, audience-based marketing using a Customer Data Platform (CDP) such as Segment, mParticle or Treasure Data. Expert knowledge of CRM (e.g. HubSpot), including automation, template structure, and list hygiene. Demonstrated success in creating, launching, and managing a portfolio of email subscriptions / newsletters. Familiarity with Google Analytics and other marketing data analytics tools (i.e. Segment, Looker Studio, and Hubspot) Strong quantitative and analytical skills with the ability to define KPIs, set up tracking, and synthesize campaign data to drive actionable improvements. Experience designing and executing thought leadership campaigns. Copywriting experience, with an emphasis on email and thought leadership copy. Ability to create, edit, and optimize web properties to deliver desired results. Strong familiarity with project management software tools, methodologies, and best practices. Flexibility in managing time-sensitive requests. A passion for the mission of Beyond Type 1. Beyond Type 1 is proud to be an equal opportunity employer. We consider all qualified applicants and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or any other factors prohibited by applicable law. Our commitment to equal employment opportunity applies to employees, applicants for employment, and volunteers. Powered by JazzHR
Role Overview :
- The Lifecycle Marketing Manager will be a strategic and analytical force on the Marketing Team, responsible for designing, building, and optimizing personalized constituent journeys from initial discovery (acquisition) to becoming a loyal donor and advocate (retention).
- This role will act as the organization's expert on utilizing our CRM and CDP to maximize program cross-contamination, driving sustained engagement, and proving the long-term value of our community members.
Job Title :
Desired Qualifications :
Create a job alert for this search
Lifecycle Marketing Manager • San Mateo, CA, US
Related jobs
Kikoff is a high growth consumer fintech startup offering credit-building solutions that are affordable, accessible, and educational.
Our core product, the Kikoff Credit Account, has helped over 1 m...Show more
A leading mental health practice in California is seeking a Head of Lifecycle & Retention Marketing to transform marketing strategies and enhance patient retention.
Responsibilities include developi...Show more
Get started Navan Travel is free • — no platform fees.We’re looking for a data-driven, results-obsessed lifecycle marketing leader to own and scale our lifecycle marketing strategy across the full c...Show more
Nutrition-related chronic disease is the largest and most overlooked crisis in the world.Food can be medicine : working with a Registered Dietitian is one of the most effective interventions availab...Show more
This position can be 100% remote, but must be located in the United States.Dynavax is a commercial-stage biopharmaceutical company developing and commercializing novel vaccines to help protect the ...Show more
Docusign brings agreements to life.Docusign solutions to accelerate the process of doing business and simplify people’s lives.
With intelligent agreement management, Docusign unleashes business-crit...Show more
Director, Marketing & Lifecycle Operations.Be among the first 25 applicants.At BuildOps, we’re building a groundbreaking software solution designed to empower today’s commercial contractors.From se...Show more
Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce.
Workstream has been purpose-built for the hourly workforce from day...Show more
Front is the leading AI-powered customer service platform built for collaboration.Front brings core support channels into a modern, intuitive workspace where teams can collaborate on requests, auto...Show more
Senior Staff Lifecycle Marketing Manager.Senior Staff Lifecycle Marketing Manager.Senior Staff Lifecycle Marketing Manager.
Be among the first 25 applicants.Senior Staff Lifecycle Marketing Manager....Show more
Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics 81011.At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome a...Show more
Senior Lifecycle Marketing Manager.Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences.
Our AI agent Fin, the most advanced customer s...Show more
Docusign’s Lifecycle Marketing team is laser-focused on one goal : ensuring our 1.M+ customers don’t just purchase Docusign—they actively adopt, engage, and expand their use of our platform.Lifecycl...Show more
Discord is doubling down on its unique role in gaming and community-building.The role sits at the intersection of product, marketing, and engineering—requiring both technical know-how and strategic...Show more
Flex is a growth-stage, NYC headquartered FinTech company that is creating the best rent payment experience.It’s hard to believe that it’s 2025 and paying rent on time is expensive, inflexible, and...Show more
We value our talented employees and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions.
If you think the open position you ...Show more
Growth Manager - Lifecycle & Marketing Ops.Perplexity is an AI-powered answer engine founded in December 2022 and growing rapidly as one of the world’s leading AI platforms.Perplexity has raised ov...Show more
Clever is on a mission to connect every student worldwide to a world of learning.With our identity platform for education we serve 77% of U.
As a trusted partner for schools and educators we provide...Show more
Lifecycle Marketing Manager
Kikoff • San Francisco, CA, US
Full-time
Last updated: 30+ days ago • Promoted
Lifecycle & Retention Marketing Leader
Talkiatry • San Francisco, CA, United States
Full-time
Last updated: 8 days ago • Promoted
Director, Lifecycle Marketing
Navan Inc • San Francisco, CA, United States
Full-time
Last updated: 21 hours ago • Promoted • New!
Director of Lifecycle Marketing
Nourish • San Francisco, California, USA
Full-time
Last updated: 14 days ago • Promoted
Senior Director, Retail Marketing and Operations
Dynavax Technologies • Emeryville, CA, United States
Full-time
Last updated: 30+ days ago • Promoted
Sr. Lifecycle Marketing Manager
DocuSign, Inc. • San Francisco, CA, United States
Full-time
Last updated: 30+ days ago • Promoted
Director, Marketing & Lifecycle Operations
BuildOps • San Francisco, CA, United States
Full-time
Last updated: 9 hours ago • Promoted • New!
Content Marketing Manager
Workstream • Menlo Park, CA, United States
Full-time
Last updated: 5 days ago • Promoted
Senior Lifecycle Marketing Manager
Front • San Francisco, CA, United States
Full-time
Last updated: 30+ days ago • Promoted
Senior Staff Lifecycle Marketing Manager
SoFi • San Francisco, CA, United States
Full-time
Last updated: 30+ days ago • Promoted
Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics 81011
InsideHigherEd • Berkeley, California, United States
Full-time
Last updated: 30+ days ago • Promoted
Senior Lifecycle Marketing Manager
Intercom • San Francisco, CA, US
Full-time
Last updated: 30+ days ago • Promoted
Sr. Lifecycle Marketing Manager
Docusign • San Francisco, CA, United States
Full-time
Last updated: 12 days ago • Promoted
Senior Lifecycle Marketing Manager
Discord • San Francisco, CA, United States
Full-time
Last updated: 30+ days ago • Promoted
Senior Manager, Lifecycle Marketing
Flex • San Francisco, CA, United States
Full-time
Last updated: 30+ days ago • Promoted
Director of Marketing, Digital Growth and Guest Experience
Backroads • Berkeley, California, USA
Full-time
Last updated: 23 days ago • Promoted
Growth Manager - Lifecycle & Marketing Ops
Perplexity • San Francisco, CA, United States
Full-time
Last updated: 12 days ago • Promoted
Sr. Customer Lifecycle Marketing Manager Schools
Clever • San Francisco, California, USA
Full-time
Last updated: 6 days ago • Promoted