Senior Customer Marketing Manager

A company is looking for a Senior Customer Marketing Manager to lead customer advocacy and engagement initiatives in a B2B SaaS environment focused on video solutions.

Key Responsibilities

Develop and execute strategic customer advocacy programs to drive referrals, testimonials, and user-generated content

Shape and manage customer success stories and video case studies across various marketing materials

Implement strategies to enhance customer engagement and retention through targeted communication and events

Required Qualifications

Bachelor's degree in marketing, communications, or a related field

5 - 7 years of experience in customer marketing, advocacy, or related roles in a B2B SaaS environment

Proven experience in developing and executing customer advocacy programs

Experience managing customer reviews on platforms like G2 and Trustpilot

Familiarity with customer advocacy platforms like Deeto or Influitive