National Account Manager - Distributors and Grocery

National Account Manager - Distributors And Grocery

Established in 2017, tru fru rapidly ascended the "permissible indulgence" space as a Utah-based company selling one-of-a-kind "better for you" hyper-chilled and hyper-dried real fruit immersed in premium chocolate to retail outlets nationwide. Winning most innovative new product in 2019 and 2022 in the sweets and snacks categories and climbing the fruit-based snack industry chart at an astounding growth rate, tru fru joined the Mars family of brands in February 2023. We are on a mission to build a legacy with truly remarkable people who can create something special for generations to come! As the national account manager - distributors and grocery at tru fru, you will play a pivotal role in driving growth and fostering deep customer partnerships. You will lead the development and execution of strategic plans that deliver exceptional sales results and customer value. Your leadership will be critical in managing a broker team and a future direct report, ensuring flawless execution and alignment with company goals.

What you'll do :

• Lead and manage distributor relationships including UNFI, KEHE, CandS, Spartan Nash, and select grocery retailers such as Albertsons / Safeway, HyVee, Schnucks, Sprouts, SEG, etc.
• Develop and implement consistent distributor strategies and processes that align with company objectives.
• Lead, mentor, and develop a high-performing broker team and a future direct report to maximize sales effectiveness.
• Create clear, actionable customer plans that can be shared and executed by the broker team.
• Drive flawless execution of sales strategies including contract negotiations, demand forecasting, trade expenditure management, and new item launches.
• Collaborate cross-functionally with marketing, finance, and supply chain teams to ensure sales plans are financially viable and operationally sound.
• Utilize strong negotiation skills to achieve mutually beneficial outcomes with various stakeholders.
• Regularly assess progress against KPIs to ensure brokers and team members remain motivated and focused on delivering exceptional results.
• Develop simplified digital commerce strategy with a focus on key fundamentals.
• Build and communicate compelling sales stories that are templated but customizable for brokers as needed.
• Set the foundation and vision for the sales team, defining roles, responsibilities, and growth plans including onboarding a future direct report.
• Forecast demand and manage trade expenditure effectively to support business objectives.

What you'll bring to tru fru :

You are...

You have...

At Tr Fr we are committed to an inclusive workplace where diversity in all its forms is championed. TR FR is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.