Head of D2C Growth

Head of D2C Growth

About the Company

Popular healthcare technology (HealthTech) company providing AI-powered virtual care services

Industry

Hospital & Health Care

Type

Privately Held, VC-backed

About the Role

The Company is seeking a Head of D2C Growth to spearhead the evolution of its consumer business. This pivotal role is at the crossroads of healthcare innovation, technology, and marketing, with a focus on shaping the way millions of people engage with AI-powered care. The successful candidate will be responsible for developing and executing the full D2C growth strategy, from setting performance metrics to leading the execution of campaigns across various digital channels. As a key member of the team, the Head of D2C Growth will have a direct impact on the company's trajectory and will be instrumental in defining the approach to bringing AI-native medical services to a wider audience.

Applicants should have a minimum of 10 years' experience in growth or performance marketing, with at least 5 years in a leadership role focused on D2C growth within a consumer tech or health-tech environment. The role requires a proven track record in scaling a D2C revenue engine across multiple channels and a strong background in building and managing cross-functional growth teams. The ideal candidate will be adept at leveraging analytics and growth metrics to drive strategic, ROI-driven decision-making and will be comfortable with the fast-paced, ambiguous nature of an early-stage startup. Collaboration with internal teams, including clinical, strategy, and B2B marketing, is essential to ensure that D2C growth initiatives are in line with the company's broader goals.

Travel Percent

Less than 10%

Functions

• Marketing
• Sales / Revenue