Store Manager (Boston)

Varley is a contemporary fashion brand for the modern woman. Founded in 2015 by husband-and-wife Lara and Ben Mead, we are an international, family-run business headquartered between London, Los Angeles, and New York. We offer year-round collections, including knitwear, outerwear, and everyday staples, complemented by active pieces to create an elevated wardrobe for how you live and move. We are defined by the women who wear Varley and exist to instil quiet confidence through connections that enhance everything they already are. As womens lives evolve, so do we.

The Store Manager is a strategic leader and brand ambassador, responsible for driving commercial performance, delivering an exceptional customer experience, and building a high-performing team. They demonstrate independent thinking, strong problem-solving skills, and forward planning to anticipate trading patterns, staffing needs, and operational challenges. The Store Manager champions a culture of collaboration and positivity, ensuring the store is a supportive place for teams and an inviting space for customers.

Key Responsibilities

Leadership & People Management

• Lead, coach, and inspire the team to achieve commercial and service objectives.
• Proactively workforce plan, forecasting hiring and staffing needs around peak trading periods and seasonal business demands.
• Recruit, onboard, and retain high-performing talent with succession in mind.
• Conduct regular 1 : 1s, team meetings and annual appraisals, setting clear expectations and reviewing performance against goals.
• Address performance and behaviour issues directly, creating performance improvement plans where necessary and escalating with HR as appropriate.
• Develop and implement tailored coaching and training strategies to build capability, confidence, and leadership across the team.
• Successfully plan and manage workload and time to ensure administrative tasks and reporting are completed, while maintaining strong leadership presence on the shop floor.

Commercial & Operational Excellence

Customer & Brand Experience

Innovation & Continuous Improvement

Key Skills & Experience