Manager, Social Media

Manager, Social Media

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life's most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We're helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple : to connect growing families with everything they need to thrive.

Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a yearonce as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, leverage AI to amplify our impact, and achieve resultstogether, from anywhere.

We're looking for a Social Media Manager to drive the next era of Babylists social presence during a pivotal moment - one where our business is growing rapidly, our brand is gaining visibility, and social has never been more central to how we connect with our audience. This is a high-impact role - driving engagement, building community, and creating thumb-stopping content that meets parents and parents-to-be wherever they are. This is more than a "run the playbook" role - it's an opportunity to redefine what social at Babylist looks like, creatively and strategically.

This role sits on the Brand Marketing team and reports to the Director of PR and Social. You'll partner closely with that Director to raise the creative bar, ensuring everything we post reflects a high taste level, cultural fluency, and deep audience understanding. You'll also collaborate cross-functionally with internal teams including PR / influencer, brand partnerships, acquisition, editorial, and creative to ensure social is tightly integrated across the business.

You bring both big-picture thinking and a willingness to roll up your sleeves. Whether you're outlining a quarterly strategy or shooting and editing a TikTok for same-day turnaround, you're energized by both the vision and the craft.

Who You Are

• 8+ years of social media experience in a consumer-facing brand with >

500k followers

How You Will Make An Impact

Why You Will Love Working At Babylist

Our Culture

Growth & Development

Compensation & Benefits

About Compensation

We use a market-based approach to compensation. The starting salary range for this role is :

$150,230 to $180,317

Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.