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Weill Cornell Medicine is hiring : Social Media Associate in New York

Weill Cornell Medicine is hiring : Social Media Associate in New York

MediabistroNew York, NY, United States
30+ days ago
Job type
  • Full-time
Job description

Location : Hybrid. NYC, Tristate area, and Pennsylvania

Org Unit : Social Media

Work Days : Weekdays and some weekends

Exemption Status : Exempt

Salary Range : $72,800.00 - $90,800.00

  • As required under NYC Human Rights Law Int 1208-2018 - Salary range for this role when hired for NYC offices

Position Summary

As part of the social media team in the Office of External Affairs, manages the day-to-day activity of the institutional social media accounts by sourcing or creating content for various platforms.

Job Responsibilities

  • Composes social media entries on institutional accounts to ensure postings align with industry standards; works with various teams to identify content / topics. Researches, conceptualizes, pitches, and creates content and layout; edits vertical stories.
  • Attends various WCM events (e.g., seminars, symposiums) to capture real-time photos / visuals for social media content, supporting activities by departments, centers, and institutes that demonstrate key strategic priorities.
  • Ideates and executes ideas that will increase social media views, watch-time, and engagement; collaborates across Communications & Marketing division to identify story content; oversees freelancers to produce complementary graphics and animations.
  • Manages queries from departments, centers, and faculty to promote initiatives; works with colleagues and / or freelancers to enhance content submissions such as modifying photos, videos, and animations to be customized for institutional social platforms.
  • Participates in social media campaign planning for awareness days, including brainstorming faculty, clinician, or student interviews, tactics, and content for infographics or animations; interviews faculty or patients; drafts content for review and approval.
  • Collaborates with faculty, administrators, and staff across WCM to understand and help advance their communications needs via social media. Encourages adoption of social media institutional policies and best practices.
  • Monitors social media activity via databases and native platforms for engagement with institutional accounts; serves as social media first responder to engage or amplify content posted by WCM community based on community management guidelines.
  • Monitors accounts for issue management; flags / offers recommendations to address negative feedback; navigates patient complaints to appropriate department / issues management agency. Serves as primary monitor to identify brand conflicts or other violations.
  • Conducts reporting / metrics on social media activity. Assists with creating / setting benchmarks for measuring impact of social media / digital content; compiles data and drafts presentations / reports for campaigns and institutional announcements / initiatives.
  • Organizes and tracks social media oversight queries; responds to social media account registration submissions and implements oversight project management. Coordinates biannual risk assessment meetings.

    • About the company

    Weill Cornell Medicine is committed to excellence in patient care, scientific discovery, and the education of future physicians and scientists in New York City and around the world.

    Weill Cornell Medicine is a comprehensive academic medical center dedicated to excellence in patient care, scientific discovery, and education. Our faculty from Weill Cornell Medical College, Graduate School of Medical Sciences, and Physician Organization engage in world-class clinical care and research, connecting patients to the latest treatments and prevention strategies. Located in Manhattan's Upper East Side, our network extends to Cornell University, Qatar, Tanzania, Haiti, Brazil, Austria, and Turkey. Our practices serve NYC communities, with faculty providing care at major hospitals. We work to treat each individual holistically, striving to deliver the best possible care. We are an Equal Employment Opportunity Employer, providing equal opportunities regardless of race, sex, sexual orientation, gender identity, national origin, color, age, religion, veteran, disability status, or genetic information.

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