Marketing Specialist Job at Casa Fresca Homes in Riverview

Homes by WestBay & Casa Fresca Homes offer a new kind of home building experience with a focus to deliver an exceptional homebuilding experience at an outstanding value. Recognized both nationally and regionally for our award-winning new home designs, we offer new single-family homes for sale throughout the finest new communities within the Tampa Bay area. Founded in 2009, we have evolved into the largest, privately owned new homebuilder in the Tampa Bay and Central Florida markets.

The Marketing Specialist plays a key role in Casa Fresca Homes' growing Marketing department and is responsible for managing the company's email, social media and enhancing our digital customer journey. The ideal candidate is creative, data driven, and detail oriented with a strong knowledge of digital marketing best practices.

Responsibilities :

• Collaborate with sales and marketing teams to create targeted email content and messaging
• Design and execute email marketing campaigns and customer journeys via Account Engagement
• Manage email lists, segmentation, and automation tools
• Craft compelling copy that drives engagement and conversions
• Optimize email campaigns through A / B testing and data analysis
• Provide regular reporting and analysis of email marketing campaign performance
• Stay up-to-date with email marketing trends, best practices, and technologies
• Ensure compliance with email marketing regulations and best practices

Develop and manage a content calendar across multiple platforms (Facebook, Instagram, TikTok, etc.).

Requirements :

Additional Requirements

Homes by WestBay, LLC and Casa Fresca Homes - Cool House, LLC., is an Equal Opportunity Employer. The company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Other duties may be assigned as necessary, and reasonable accommodations will be made to enable individuals with disabilities to perform essential functions. This policy applies to all aspects of employment, including but not limited to recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.