National Sales Manager - East
CaliwaterPhiladelphia, PA, US3 days ago
Job type
- Full-time
- Quick Apply
Job descriptionCALIWATER, a celebrity-backed start-up, offers a unique opportunity to significantly impact the success of a rapidly growing business in an emerging category. You'll work closely with the Founders and Executive leadership, gaining invaluable experience. As entrepreneurs, we are committed to building a great company and nurturing talent. Joining us at this early stage provides the right candidate with the chance to quickly develop their career and acquire valuable skills. Account Leadership & Growth Lead and manage relationships with key East accounts Drive new item placements, distribution expansion, and promotional programming to increase velocity and market share. Partner with brokers and distributors to ensure flawless execution, compliance, and alignment with Caliwater’s growth plans. Develop and execute annual business plans for assigned accounts, including volume forecasts, trade spend, and promotional strategies. Retail & Channel Strategy Leverage SPINS, retailer POS, and syndicated data to identify opportunities to grow the cactus water segment and win share from coconut water and traditional juice. Execute retail programs that support high-velocity turns and strengthen brand visibility—endcaps, shipper programs, and cross-merchandising initiatives. Support rollout of product exclusives and new flavors within Eastern divisions. Collaborate with marketing to ensure localized activations, demos, and influencer campaigns align with retail timing. Broker & Field Management Oversee broker partners across the East to deliver against promotional calendars, resets, and merchandising goals. Track performance by region and banner to ensure accountability and optimize ROI on trade investments. Train and motivate broker teams on Caliwater brand positioning, competitive advantage, and key selling points. Cross-Functional Collaboration Work closely with operations, marketing, and finance to deliver on forecast accuracy, supply planning, and profit targets. Provide feedback on regional insights, consumer trends, and competitor performance. Collaborate with the National Account team to align strategies across channels. 5–8 years of sales experience in CPG beverage, preferably with natural and conventional retailers. Proven success growing brands with key accounts such as Wegmans, Wakefern, and Albertsons banners. Strong understanding of SPINS, Nielsen, or IRI data. Excellent negotiation, presentation, and relationship-building skills. Ability to manage multiple priorities across accounts and partners. Self-starter with entrepreneurial mindset and ability to thrive in a fast-paced, growth-oriented environment. Willingness to travel up to 40% Must be located on the East Coast / Mid-Atlantic, preferably PA, NJ, NY, MD, VA, DC or DE Success Will Be Measured By Distribution and velocity growth across Eastern retailers. Achievement of sales, trade, and profitability targets. Executional excellence with broker and retail partners. Expansion of brand presence and awareness through aligned field programs. Powered by JazzHR
What We’re Looking For :
- As the National Sales Manager – East, you will lead sales strategy and execution across the Eastern United States, driving growth and distribution with key retail partners including Wegmans, Albertsons Co., Stop & Shop, Walmart, and Wakefern, while developing new opportunities in emerging natural, conventional, C-store and On-Premise channels.
- This role is critical to scaling Caliwater’s footprint, building deeper retailer relationships, and accelerating velocity through data-driven execution, promotional excellence, and broker partnership management.
About Us :
What You’ll Do :
About You :
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National Sales Manager • Philadelphia, PA, US
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