B2B Retention Marketing Manager

Udemy B2B Lifecycle Marketing Manager

At Udemy, we're on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we've helped nearly 80 million learners and more than 17,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others. This hybrid position requires three days per week in our Denver, CO office. Udemy is looking for an experienced B2B Lifecycle Marketing Manager to evolve and manage our global customer experience around Org / Admin onboarding, adoption, retention, and growth. This role focuses on developing marketing campaigns that help organization-level users- admins, owners, and group leads- realize value from Udemy Business and drive adoption within their teams. Your goal is to empower our customers to become successful champions of Udemy within their companies- seeing value fast, building momentum, and helping drive long-term engagement and renewal.

Own end-to-end development and management of global customer lifecycle campaigns across channels (e.g. in-product, email, etc.), including strategy, copy development, campaign setup, A / B testing, localization, reporting, and optimization to increase activation, engagement, adoption, retention, and growth.

Define the segmentation strategy that enables personalization at scale.

Courageously test and improve all marketing streams to optimize the customer experience.

Partner with Customer Success on programmatic and enablement tools, including contributing to scalable programs such as in-product guides, webinars, toolkits, and customer resources that help admins drive team adoption and learning success.

Partner with Data Science, Customer Success, and Renewals teams to develop and optimize programs for at-risk customers and hi-potential customers.

Work across teams (Data Science, Product Marketing, Community, Customer Success, Legal) to gain program alignment and ensure contribution to company OKRs.

Present regularly on program performance and successes as needed.

5+ years of experience in B2B growth marketing or lifecycle management, with demonstrated success driving revenue in a marketplace or subscription business, ideally in B2B and / or SaaS companies.

In-depth knowledge in digital marketing, especially in omni-channel CRM / Lifecycle marketing and retention / engagement strategies and personalization tactics.

Strong analytical prowess with proven ability to derive insights that inform marketing strategy and the ability to design end-to-end experiments.

Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits and equity. Hiring Compensation Range $95,000-$119,000 USD.

We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. We're invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we're a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we're better for it. Learning is what we do - inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You'll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual...