Head of Editorial Platforms

About General Motors

At a time of accelerating change General Motors is leading with agility and efficiency while driving innovation and choice across our compelling lineup of vehicles. GM offers both a broad portfolio of EVs built on our proprietary battery platform and a diverse family of market-leading gas and diesel cars trucks and SUVs.

Building on a century of automotive expertise GM is leveraging software hardware AI and sensors to produce safer smarter and cleaner vehicles. We're developing advanced driver assistance and autonomous vehicle technology to eliminate human driving error save lives and improve mobility for everyone.

We're driving American jobs technological progress and global manufacturing excellence. GM plays a cornerstone role in the global economy with more assembly plants in the U.S. than any other automaker and over 150000 employees 90000 of them in the U.S.

About the Role

General Motors is seeking a strategic and hands-on Head of Editorial Platforms to oversee the digital ecosystem for GMs owned editorial properties including GM News and other brand storytelling sites. This role will define and evolve how GM shows up through content bringing together audience growth SEO / SEM excellence UX innovation and editorial creativity to strengthen GMs reputation as a leader in technology design and the future of mobility.

The ideal candidate brings together storytelling instincts and analytical precision. You'll partner across communications marketing and digital experience teams to ensure GMs content not only tells powerful stories but also performs reaching and engaging the right audiences across search social and emerging AI-driven discovery platforms.

Key Responsibilities

Oversee GMs editorial sites and content platforms including GM News and related brand publishing channels.

Develop and implement SEO and SEM strategies to drive discoverability engagement and authority for GMs stories and announcements.

Define and execute audience growth strategies leveraging analytics insights and distribution best practices to expand reach across owned and earned channels.

Partner with UX and digital teams to evolve site architecture improve user journeys and enhance accessibility and performance.

Create and operationalize editorial processes that streamline planning publishing and performance tracking across internal teams and agency partners.

Lead integrated content strategies that align with communications brand and marketing initiatives ensuring cohesive storytelling across channels.

Spearhead new editorial initiatives such as video series podcasts and interactive content experiences that highlight GMs innovation culture and leadership.

Drive optimization for AI and LLM discovery ensuring GMs content is structured and surfaced effectively across emerging platforms.

Implement AI tools and features across both workflows and site development.

Analyze performance data to inform strategy share insights with stakeholders and continually optimize content and platform investments.

Qualifications

15 years of experience in digital editorial content strategy or platform management preferably in the automotive technology or innovation sectors.

Deep expertise in SEO / SEM UX principles and audience development.

Proven experience managing content platforms CMS systems and cross-functional publishing workflows.

Understanding of structured data content tagging and optimization for AI / LLM platforms.

Strong storytelling and editorial judgment with the ability to deliver expert editorial guidance across formats and audiences.

Demonstrated success launching and scaling new editorial or content marketing programs.

Strong analytical mindset and comfort working with data and KPIs to inform decisions.

Excellent collaboration communication and stakeholder management skills.

This role is based remotely but if you live within a 50-mile radius of Atlanta Austin Detroit Mountain View or Warren you are expected to report to that location three times a week at minimum.

Compensation

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.

The salary range for this role is $158,500 - $242,900. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Bonus Potential : An incentive pay program offers payouts based on company performance job level and individual performance.

Benefits

GM offers a variety of health and wellbeing benefit programs. Benefit options include medical dental vision Health Savings Account Flexible Spending Accounts retirement savings plan sickness and accident benefits life insurance paid vacation & holidays tuition assistance programs employee assistance program GM vehicle discounts and more.

This Role is NOT Eligible for relocation benefits.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship entry of GM as the immigration employer of record on a government form and any work authorization requiring a written submission or other immigration support from the company (e.g. H1-B OPT STEM OPT CPT TN J-1 etc).

About GM

Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one we're looking out for your well-being at work and at home so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex race color national origin citizenship status religion age disability pregnancy or maternity status sexual orientation gender identity status as a veteran or protected veteran or any other similarly protected status in accordance with federal state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and / or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment email us or call us your email please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Required Experience

Director

Key Skills

Marketing & Promotions, Attorney At Law, Jni, Airlines, Art

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary : 158500 - 242900

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