Email Channel Marketing Manager

Location : Charlotte, NC or Winston-Salem, NC (Hybrid work flexibility available)

About Allegacy Federal Credit Union :

Founded in 1967 in Winston-Salem, North Carolina, Allegacy is a member-owned cooperative committed to doing right for the well-being of our members, team members, and community. We provide a full suite of financial products and services with a focus on personal attention, local decision-making, and long-term relationships.

Allegacy lives by our core values : Helpful, Humble, Hungry, Honest, & Hopeful.

These values guide how we serve our members, collaborate with each other, and lead with purpose.

Position Summary :

Allegacy is seeking a detail-oriented and performance-driven Manager to lead strategy and execution for the email marketing channel. This role is responsible for delivering personalized, data-informed communications that support acquisition, retention, and deepening. The ideal candidate will be a strategic thinker with hands-on experience in email design, automation, and analytics.

Key Responsibilities :

Email Strategy & Execution

• Develop and manage email campaigns across lifecycle stages, including onboarding, engagement, and cross-sell.
• Design and optimize templates for responsiveness, accessibility, and performance.
• Ensure content is timely, relevant, and aligned with brand and compliance standards.

Automation & Personalization

Cross-Functional Collaboration

Requirements

Required Qualifications :

Preferred :

Experience in financial services or regulated industries.