Creative Lead

Job Title : Creative Lead

Classification : Exempt

Reports to : CEO

Company : Winky Lux

Location : Remote (Preference for candidates based in the NYC area)

We are seeking a Social / Digital native who understands the importance of breaking through the clutter in Paid Social with compelling visual assets and copy, and overall how to win in the digital space, including TikTok, Instagram, and on .com / retailer.com.

Summary The Creative Lead at Winky Lux is part visionary, part maker-and a one woman / man shop. This person will shape and execute all creative assets to bring the brand's whimsical, innovative, and bold aesthetic to life across all channels. They will balance big-picture brand vision with a willingness to roll up their sleeves, producing high-quality work that supports marketing campaigns, product launches, social content, packaging, and retail experiences. This role works closely with Marketing, Product Development, E-commerce, and Operations to ensure all creative output is cohesive, impactful, and true to the Winky Lux identity.

Key Responsibilities Brand Vision & Creative Direction

• Translate the Winky Lux brand DNA into compelling visual concepts and campaigns across all touchpoints.
• Maintain and evolve brand guidelines to ensure consistency across packaging, digital, social, in-store, and experiential assets.
• Partner with leadership and marketing teams to concept creative ideas that drive brand awareness, engagement, and sales.

Hands-On Creative Execution

Cross-Functional Collaboration

Project Management

Qualifications