Senior Product Manager-Technical - AI Creative Generation, Ads CreativeX

Senior Product Manager-Technical

We are seeking an experienced Senior Product Manager-Technical who will drive the future of AI-powered creative generation that enables advertisers to produce professional-quality image, video, and audio at speeds never before thought possible. You'll be responsible for leading product strategy and execution for breakthrough generative AI solutions that transform how advertisers create their creative assets. The right candidate will have a strong track record of working with both user experience and science teams, and a deep curiosity about the rapidly evolving generative AI landscape. You'll collaborate closely with machine learning engineers, applied scientists, software engineers, and UX designers to build products that fundamentally change the creative development process for advertisers of all sizes.

Key job responsibilities :

• Think big to define and drive end-to-end product strategy from conception through launch, working backwards from advertiser needs to build roadmaps and user experiences for image, video, and audio creation capabilities for TV, podcasts, Amazon.com, and publisher sites.
• Dive deep with applied scientists, ML engineers, and software engineers to translate the latest generative AI research into evidence-based, practical advertiser solutions.
• Collect or create content benchmarks, define success criteria, and execute scientific evaluations in partnership with the organization.
• Learn and be curious to stay current on generative AI trends, research developments, and industry innovations to identify new opportunities and maintain a competitive advantage.
• Write strategic documents including PRFAQs, vision documents, and technical requirements that align leadership and engineering teams on ambitious product goals.
• Collaborate cross-functionally with engineering, design, science, creatives, production teams, go-to-market specialists, and external partners to influence priorities and ensure seamless product execution and adoption.
• Monitor and optimize product performance through data analysis, user feedback, and competitive intelligence to continuously improve AI model outputs and user experience.

About the team :

Amazon Advertising is one of Amazon's fastest growing and most profitable businesses. The Creative Experience team within Ads is leveraging AI to incubate a creative future where any advertiserfrom emerging brands to global enterprisescan produce agency-quality video, image, and audio ad content in minutes instead of months. We are first-movers in the industry, democratizing creative access by launching generative AI solutions that act as a full-service creative agency in your pocket. We're investing heavily in the most advanced AI technologies, including latent-diffusion models for stunning visual generation, large language models for creative strategy and copywriting, agentic systems that orchestrate complex tasks, computer vision for product understanding, and multimodal synthesis for seamless audio-visual experiences. Every solution we build moves us closer to a state where creative quality is limited only by imagination, not budget or resources.