A company is looking for a Lifecycle Marketing Strategist to drive new enrollments and engage students through data-informed communications.
Key Responsibilities
Develop lead and customer nurture campaigns focusing on email, SMS, and other user-triggered communications
Create and optimize lifecycle maps for personalized customer experiences across all touchpoints
Manage HubSpot marketing automation for seamless execution of campaigns and track key performance indicators
Required Qualifications
2-4 years of experience in lifecycle, email, or CRM marketing, preferably in EdTech or subscription services
Hands-on experience with HubSpot and marketing automation tools
Strong analytical skills with the ability to build reports and track metrics
Understanding of audience segmentation and personalization strategies
Familiarity with A / B testing and data-driven optimization techniques
Lifecycle Marketing Manager • Spokane, Washington, United States