Lifecycle Marketing Manager

A company is looking for a Lifecycle Marketing Strategist to drive new enrollments and engage students through data-informed communications.

Key Responsibilities

Develop lead and customer nurture campaigns focusing on email, SMS, and other user-triggered communications

Create and optimize lifecycle maps for personalized customer experiences across all touchpoints

Manage HubSpot marketing automation for seamless execution of campaigns and track key performance indicators

Required Qualifications

2-4 years of experience in lifecycle, email, or CRM marketing, preferably in EdTech or subscription services

Hands-on experience with HubSpot and marketing automation tools

Strong analytical skills with the ability to build reports and track metrics

Understanding of audience segmentation and personalization strategies

Familiarity with A / B testing and data-driven optimization techniques