Director of Demand Generation

We are looking for a highly skilled and data-driven Director, Demand Generation, to lead our content and SEO teams and unlock the next phase of growth for Hubstaff through scalable lead acquisition strategies. This full-time role is 100% remote and reports to the SVP of Marketing. The Director of Demand Generation will be pivotal in accelerating our growth by driving inbound marketing efforts, expanding into new paid acquisition sources, and optimizing the buyer journey across the funnel. If you love your charts up and to the right and geek out on all things marketing, we’d love to have you!

What You’ll Do :

• Strategic Demand Generation : Develop and execute comprehensive demand generation strategies aligned with Hubstaff's growth objectives
• Team Leadership and Development : Lead and mentor the content and SEO teams, fostering a collaborative and high-performance culture
• Content Strategy : Drive the creation and optimization of content that attracts, engages, and converts our target audience
• SEO Strategy : Collaborate with the SEO team to develop and implement SEO strategies to improve organic search rankings and drive organic traffic
• Lead Nurturing : Implement lead nurturing strategies that warm up prospects and convert them into sales-ready leads
• Performance Media : Partner with performance media agency to create and optimize efficient and effective paid search, paid social, display and video campaigns that can accelerate customer acquisition
• Paid Acquisition : Oversee paid lead acquisition programs across CPC, CPL, and affiliate programs
• Data-Driven Decision Making : Utilize data analytics to measure, optimize, and report out on the effectiveness and ROI of demand generation campaigns
• Collaboration and Accountability : Manage relationships with external consultants, vendors, and contractors to ensure timely and effective execution of demand generation initiatives

Requirements

What You Should Have :

Benefits

Hubstaff is a fast-growing B2B SaaS product in its growth stage. Our overarching vision is to empower people to have their most productive workday. Catering to companies with remote teams, we specialize in crafting tools for businesses across various sizes and industries. With a global team exceeding 100 individuals spanning over 30 countries, we're dedicated to nurturing a remote culture that thrives on healthy relationships among coworkers. From sharing personal interests and adventures in our lively Slack channels to organizing remote and in-person retreats, we prioritize both camaraderie and productivity. At Hubstaff, we maintain a strong work ethic and hold ourselves to high standards, taking immense pride in our contributions and expecting the same from others.

At Hubstaff, you'll have the opportunity to make a significant impact, driving innovation and shaping the future of remote work solutions while working alongside a talented and diverse team committed to excellence. Additionally, Hubstaff offers robust career paths and numerous opportunities for professional growth, where you can expand both your skills and responsibilities, advancing your career in exciting new directions.

Curious ? You can find more about what it's like working at Hubstaff from the perspective of our team members here. You can read more about us on our website, and learn more about our history and work philosophy on our blog.