Audience Analytics, Insights and Strategy Director

Join the Future of News

We're on a mission to deliver riveting storytelling for all of America. At The Washington Post, you'll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most.

About Our Team

The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning Newsroom and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales.

Why This Role Matters

The Washington Post is seeking an experienced, strategic and collaborative leader to serve as director of Audience Analytics, Insights and Strategy. This role will help shape and execute our newsroom's audience strategy, with a focus on activating data-informed practices that expand the reach, engagement and impact of our journalism.

Understanding audience behavior, trends and needs and turning that knowledge into actionable strategy is core to how we grow and evolve as a newsroom. This leader will help connect the dots between our data, platforms, tools and editorial strategy. They will oversee a portfolio that spans audience analytics and insight generation, experimentation, training, and platform and article health, including a focus on search, social, newsletters and site optimization. They will work in close partnership with editorial and audience leaders across the organization to ensure our journalism meets readers where they are and performs to its highest potential.

The ideal candidate is a newsroom-savvy strategist with a deep understanding of audience data and a passion for translating insights into action. They should be an experienced manager of people and projects, skilled in bringing clarity and momentum to complex efforts. A strong candidate will be able to move seamlessly between high-level planning and tactical execution, from leading strategic initiatives to advising individual teams on best practices or engagement opportunities. This role reports to the Head of Audience Strategy and Growth.

What Motivates You

• You believe deeply in the mission of The Washington Post and are inspired to lead teams and projects dedicated to expanding the reach, engagement and impact of our journalism.
• You thrive in a fast-paced environment driven by news and audience demands.
• You're energized by tackling complex strategic challenges and love using data to help colleagues make effective decisions.

How You'll Support the Mission

The Skills and Experience You Bring

This position is based in our Washington, D.C., newsroom. Candidates should upload a rsum and cover letter to our jobs portal. Applications will be reviewed on a rolling basis until the position is filled, but those received by Sept. 17 will be prioritized. The cover letter should be addressed to Head of Audience Strategy and Growth Bryan Flaherty. The annual salary range for this role is : $154,000 $236,600. The actual salary within this range will depend on individual skills, experience and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.

Collaboration Makes Us Stronger

That's why our offices are designed with open layouts, modern technology, and easy access to transportation. With certain exceptions for newsgathering and business travel, we work on-site five days a week.

Compensation and Benefits

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey :

Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.