Horizon Next Marketing Role
Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes : people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what's next : our next innovation, our next advancement in analytics, the market's next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe, and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them, and give them every opportunity to grow.
What You'll Do
Guide the team in translating client goals into strategic media solutions that grow our client's brands and ensure strategic consistency across all elements of plan development and implementation
Collaborate with the Director and VP on strategic marketing approach, guiding translation of client goals to the Business Solutions team, activation teams, and media partners
Ensure team is following internal and external processes and cadences for streamlined and timely workflow
Oversee final reporting analysis of campaigns alongside other internal teams, ensuring data is accurate, presenting findings to client
Apply and leverage attribution models functionalities and benefits to build media recommendations and optimize future campaigns
Build strategic framework for quarterly plans and lead presentations
Help lead the team's understanding of client's business and uncovering of motivations / needs
Ensure strategic alignment across all channels and teams, to ensure a fully integrated approach
Client Relationship Development
Maintain positive rapport and champions trust with the client
Tap into Horizon Next resources / tools and collaborate with partner and creative agencies to offer clients holistic business solutions
Anticipate client requests, guide team in troubleshooting and problem solving with internal resources to proactively provide solutions
Act as client's "go-to", having a voice in meetings and providing POVs
Team Management & Supervision
With leadership and support from senior leaders, manage the day-to-day operations of the Business Solutions Team to ensure consistent and high-quality client deliverables
Provide ongoing, real-time, performance feedback to ensure continued team growth
Guide team in setting goals and professional development timelines, ensure team members have challenging, level-appropriate projects and opportunities to learn new skills
Conduct junior team members' performance reviews, coaching to maximize success
Promote the work of both junior and senior team members, set a positive team environment
Participate in the interview process for junior team members
Who You Are
A strong writer, presenter, and communicator
A strong team leader with people management skills
Comfortable providing and receiving constructive feedback and opportunities for growth
Confident in navigating conversations with senior leadership internally and externally
A problem solver with the ability to develop creative solutions
Nimble and flexible with ability to succeed in a fast-paced environment
Proficient with marketing principles, problem solving, data and analytics
A supporter of and advocate for diversity, equity, and inclusion
Preferred Skills & Experience
Minimum 5-7 years of experience in media planning and strategy
Thorough understanding of advanced analytics and performance media
Strong leadership skills and experience developing media professionals, ability to manage a team
Experience in a client relationship management role
Effective verbal and written communication skills; able to confidently present and sell through ideas both internally and to clients
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and media research / reporting resources
Salary Range
$110,000.00 - $130,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure / certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
Associate Director • Los Angeles, CA, US