Complex Community & Marketing Manager

Compensation Type : Yearly Highgate Hotels :

Highgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco and Honolulu, with a rapidly expanding presence in Europe, Latin America, and the Caribbean. Highgate's portfolio of global properties represents an aggregate asset value exceeding $20B and generates over $5B in cumulative revenues. The company provides expert guidance through all stages of the hospitality property cycle, from planning and development through recapitalization or disposition.  Highgate also has the creativity and bandwidth to develop bespoke hotel brands and utilizes industry-leading proprietary revenue management tools that identify and predict evolving market dynamics to drive out performance and maximize asset value. With an executive team consisting of some of the industry's most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in London, New York, Dallas, and Seattle.

Location :

Hotel 57 is a contemporary 17-story hotel perfectly situated on Lexington Avenue at the corner of 57th Street, steps from Central Park, Fifth Avenue and Bloomingdales while walking distance to Radio City Music Hall, Rockefeller Center, The Museum of Modern Art and many boutiques and restaurants.  All major public transportation (bus and subway lines) are within a few blocks. The hotel offers 205 guestrooms (including 19 suites) which are tastefully appointed with modern décor and upscale amenities.

Overview :

This position reports jointly to the property Director of Sales and Marketing.  This position liaises and works collaboratively with the Brand team at Atelier Ace, working as an extension of the brand. This position is focused on multi-channel marketing initiatives, partnerships, programming and community engagement.

A successful Marketing & Community Manager is both guest and community focused, revenue-minded, proactive and self-driven. They successfully operate with a high degree of autonomy, collaborate well, and have proven experience creating, launching and driving brand awareness initiatives to conversion. They are skilled at working both strategically (setting big picture goals, building relationships, using guest insights, data  and market trends to present strong ideas for growth) and tactically (optimizing campaigns, analyzing traffic, and problem solving).

Responsibilities :

• Proactively create and manage quarterly property marketing goals, integrated strategy, plans and calendars with a focus on expanding brand awareness and audience reach, driving community engagement and increasing room bookings
• Create and execute a strong content and organic / paid social media strategy, including an editorial calendar spanning property websites, social channels, advertising and email
• communications
• Curate an event marketing strategy mapped to quarterly goals, combining local programming and strategic brand partnerships focused on engagement to increase brand awareness and affinity within target audiences
• Cultivate relationships with potential partners that will have cultural value, create visibility in the market and acquire new audiences
• Write and negotiate agreements with partners, including barter agreements, effectively finding value and creating mutually beneficial results
• Work closely with F&B teams to drive traffic to the property's outlets through organic and paid channels
• Leverage data to optimize touch points throughout the customer journey, supporting guest acquisition and loyalty
• Work with digital agency partners on performance marketing strategies, budgets, briefs and creative
• Manage property briefs for the creation of both digital and physical marketing assets and collateral, work with the Atelier Creative team to ensure messaging is clear, effective and reflective of brand values
• Lead on-site production for large event activations, effectively communicate support needed and work with the events team to produce recurring programming and music
• Manage allotted marketing and Music & Entertainment budget, in collaboration with the property DOSM
• Communicate quarterly marketing initiatives and programming calendar to Highgate Marketing and agencies partners in a timely manner for media support
• Work with the Highgate Marketing team to field media requests, on-property media tours and photo shoots
• Create and maintain a roster of people of influence, brand ambassadors and content creators, identify hosting opportunities based on quarterly goals
• Own monthly reporting on marketing plans, key campaigns and KPIs to leadership and broader organization
• Manage necessary website updates to ensure accuracy of information and create event pagesfor all programming initiatives.

Qualifications :