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Director, Strategic Marketing 1

Director, Strategic Marketing 1

Boston StaffingBoston, MA, US
1 day ago
Job type
  • Full-time
Job description

Market Intelligence And Sales Enablement Role

Role requires a unique blend of skills to analyze markets, competitors, and customer behavior to provide actionable insights that inform strategic decision-making and go-to-market / sales strategies. You will be a critical link between market insight and sales execution, enabling sales teams to excel in every customer interaction, from initial contact to close, by aligning tools, processes, and reporting across business segments and functions. Key responsibilities include assimilating and analyzing data to create insightful reports and presentations that inform go-to-market strategies, collaborating with key stakeholders to ensure that market and competitive insights are integrated into our sales approach, and equipping sales teams with the resources and tools needed to improve their sales effectiveness. Role requires strong analytical, strategic, and communication skills to help Celestica achieve profitable revenue growth and meet key sales goals.

Key Responsibilities Market Intelligence and Customer Insights :

  • Gather and analyze data on customer behavior, sentiment, and needs to understand market dynamics and inform customer targeting strategies.
  • Analyze industry trends and emerging opportunities in target markets.
  • Understand competitor strategies and market positioning to identify threats and opportunities.
  • Synthesize data from various sources into actionable business insights to support sales opportunity identification.
  • Provide strategic advice and develop recommendations for competitive positioning and sales growth strategies. Lead workshops to identify key account growth opportunities.
  • Create market intelligence reports, executive summaries, and presentations to communicate findings and recommendations to leadership and relevant teams.
  • Build strong working relationships with internal stakeholders, such as sales and account teams, to ensure market insights are leveraged effectively.

Key Responsibilities Sales Enablement :

  • Understand overarching business objectives and how sales enablement can help achieve them. Drive enablement activities, ensure funnel sufficiency, and sales growth goals.
  • Oversee account plan process, outlining key customer engagement to foster long-term, value-driven relationships.
  • Create sales enablement plans, track impact of enablement initiatives.
  • Manage and execute processes to complete KPI reporting and management reviews.
  • Collect input from sales teams and other stakeholders to understand and address their needs and challenges.
  • Oversee the implementation of sales tech stack and other relevant technologies.
  • Monitor relevant KPIs to measure the effectiveness of enablement efforts.
  • Deliver onboarding programs for new sales hires.
  • Identify areas for sales process improvement and efficiency gains.
  • Knowledge / Skills / Competencies :

  • Analytical & Critical Thinking
  • Strategic Thinking
  • Research Skills
  • Communication Skills
  • Project Management
  • Data & Technology Tools
  • Dynamics CRM, Sales Navigator, Challenger, Google Workspace
  • AI tools / agents
  • Understanding of Channel Sales / Marketing
  • Sales training design / execution
  • Physical Demands :

  • Duties of this position are performed in a normal office environment.
  • Duties may require extended periods of sitting and sustained visual concentration on a computer monitor or on numbers and other detailed data.
  • Repetitive manual movements (e.g., data entry, using a computer mouse, using a calculator, etc.) are frequently required.
  • Overnight travel may be required.
  • Typical Experience :

  • 510+ years' experience in market intelligence, sales enablement, market research, or related roles in high-growth environments.
  • Demonstrated success improving sales onboarding and ramp.
  • Able to work independently and deliver quickly.
  • Strong writing skills.
  • Comfort aligning cross-functional teams and managing projects with multiple stakeholders.
  • Strategic thinker with a doer mentalityable to work fast, smart, and collaboratively.
  • Typical Education :

  • Bachelor's degree in related field (Marketing or Business preferred), or consideration of an equivalent combination of education and experience. MBA preferred.
  • Salary Range : $119 - 165K Annually

    Celstica is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. This policy applies to hiring, promotion, discharge, pay, fringe benefits, job training, classification, referral, and other aspects of employment and also states that retaliation against a person who files a charge of discrimination, participates in a discrimination proceeding, or otherwise opposes an unlawful employment practice will not be tolerated. All information will be kept confidential according to EEO guidelines. Celestica is an E-Verify employer. Location : This is a remote position, with travel as necessary. We are open to considering candidates close to any of our US locations in Massachusetts, Pennsylvania, Minnesota, Texas, Arizona, Oregon, or California as well as locations near major airports such as the Northeast, Southeast, Midwest, and Pacific Coast.

    COMPANY OVERVIEW : Celestica (NYSE, TSX : CLS) enables the world's best brands. Through our recognized customer-centric approach, we partner with leading companies in Aerospace and Defense, Communications, Enterprise, HealthTech, Industrial, Capital Equipment, and Energy to deliver solutions for their most complex challenges. As a leader in design, manufacturing, hardware platform, and supply chain solutions, Celestica brings global expertise and insight at every stage of product development from drawing board to full-scale production and after-market services for products from advanced medical devices, to highly engineered aviation systems, to next-generation hardware platform solutions for the Cloud. Headquartered in Toronto, with talented teams spanning 40+ locations in 13 countries across the Americas, Europe, and Asia, we imagine, develop, and deliver a better future with our customers.

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