Senior Analyst - Paid Media

This range is provided by iQuanti. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $95,000.00/yr - $105,000.00/yr Direct message the job poster from iQuanti Role Overview: We are seeking a Senior Analyst – Paid Media to join our team. This role will focus on analyzing cross-channel marketing data, identifying optimization opportunities, and delivering actionable insights to improve business outcomes. The ideal candidate has strong analytical skills, experience with marketing platforms and data sources, and the ability to translate complex data into clear, compelling business narratives. Key Responsibilities: Analyze data from various marketing platforms ( Google Ads, Meta Ads, Programmatic, Email platforms, Adobe Analytics ) to identify trends, performance gaps, and growth opportunities. Develop actionable insights to optimize marketing strategies across multiple channels. Track and interpret key marketing performance indicators (KPIs) such as CPA, ROAS, LTV, Conversion Rates, CAC , and align them with business goals. Utilize SQL (BigQuery, Snowflake, Redshift) to query and analyze marketing and performance data. Build compelling data visualizations and dashboards using Power BI, Tableau, Looker, and Google Data Studio to communicate insights effectively. Apply marketing measurement frameworks such as attribution modeling, incrementality analysis, media mix modeling (MMM), and A/B testing to assess marketing effectiveness. Leverage statistical techniques (e.g., confidence intervals, statistical significance, correlation vs. causation ) to ensure accurate interpretation of results. Required Qualifications & Skills: 4+ years of experience in marketing analytics, digital marketing, or a related field. Strong understanding of digital marketing platforms (Google Ads, Meta Ads, Programmatic, Email platforms, Adobe Analytics). Expertise in data analysis, performance measurement, and marketing insights generation . Hands-on experience with SQL and cloud-based databases like BigQuery, Snowflake, or Redshift . Proficiency in data visualization tools (Power BI, Tableau, Looker, Google Data Studio). Knowledge of marketing measurement frameworks (MMM, attribution, incrementality analysis, A/B testing). Solid understanding of marketing funnel metrics and business KPIs . Basic knowledge of statistical analysis for marketing analytics. Strong problem-solving skills with an analytical and data-driven mindset. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Advertising Industries Advertising Services, Marketing Services, and Business Consulting and Services Referrals increase your chances of interviewing at iQuanti by 2x Get notified about new Media Analyst jobs in Jersey City, NJ . Expression of Interest: Social Media Manager New York City Metropolitan Area 2 weeks ago New York City Metropolitan Area $100,000.00-$105,000.00 3 weeks ago New York City Metropolitan Area $45,000.00-$52,000.00 4 days ago Audience Marketing Asst. (US-based - remote) New York City Metropolitan Area 1 week ago Mid-Level Marketing & Customer Performance Analyst New York City Metropolitan Area 1 week ago Performance Media Manager - Strategy, cCommerce Digital Analyst - A/B Testing & Incementality New York City Metropolitan Area $85,000.00-$92,000.00 2 days ago New York, NY $160,000.00-$210,000.00 5 months ago Volunteer: Social Media Community Manager-REMOTE AdTech Solutions Enablement and Support Senior Manager - CVS Media Exchange Jersey City, NJ $100,000.00-$105,000.00 2 weeks ago Senior Manager, Email Marketing-HSO Digital and Social Media-Mount Sinai Hospital-Remote-Full Time-Days General Manager, Communications, Media, Entertainment and Technology New York City Metropolitan Area 5 hours ago New York, NY $140,000.00-$160,000.00 3 weeks ago Freelance Data Analyst (Python) - AI Tutor New York, NY $110,000.00-$130,000.00 1 week ago Applications Analyst III (Digital Application Developer) - Digital and Technology Partners - Remote We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr