Marketing Manager

Overview :

This multifaceted role plays a crucial part in driving customer acquisition, fostering retention, and delivering insightful analytics to optimize digital marketing performance. The individual selected will be responsible for developing and executing comprehensive marketing strategies across various channels-including search (organic and paid), email, web, social media, and industry publications-while analyzing customer behavior and marketing effectiveness to improve engagement and ROI.

Key Responsibilities :

Customer Acquisition & Retention

• Develop and execute strategic digital marketing plans to attract and retain customers.
• Implement targeted campaigns to increase conversions and optimize customer lifetime value.
• Conduct competitive analysis and SEO strategies to enhance visibility and rankings.
• Manage Google Ads (PPC) campaigns for optimal ROI.
• Create and execute email marketing initiatives for lead nurturing and customer engagement.
• Oversee website optimization efforts to enhance user experience and improve conversions.
• Develop compelling content across social media platforms to drive brand awareness and engagement.

Data-Driven Marketing Analytics

Customer Engagement & Brand Development

Qualifications :

Benefits :

About Malin : Malin specializes in comprehensive intralogistics solutions, helping businesses optimize material movement and information flow with advanced forklift technology, automation, and strategic operational consulting. As one of the largest U.S. Solutions & Support Centers for The Raymond Corporation, a Toyota Industries Company, Malin is uniquely positioned to address today's supply chain challenges.