Shopper Marketing Manager

Overview of Role

You’ll work to bring Splenda’s brand mission to life of helping people live happier, healthier, longer lives by making it easier to reduce sugar. You’ll focus on improving the shopping experience for consumers to drive sales both in-store and online through Shopper Marketing programs at key retailers. Maintaining an omnichannel mindset and comprehensive understanding of retailer tactics, you’ll identify business building opportunities that will drive profitable volume and elevate our partnership.

This role is 100% in office based out of our Carmel, Indiana corporate office.

Key Responsibilities

• Align and partner with Sales, Brand team, and Customers to build winning shopper marketing plans that help deliver the total US Splenda AOP target
• Manage shopper marketing projects to ensure all programs are executed on time, within budget, and meet KPI objectives through post campaign analysis and reporting
• Be a strategic customer and brand advocate while influencing multiple functions both internally and externally in the planning, budgeting, and development of programs
• Manage on-site searches within key retailer platforms, building and optimizing campaigns to meet KPI objectives, and reporting on performance
• Assist with developing and executing latest item launch plans at retail for Splenda that meet or exceed objectives around awareness, household penetration, trial, and repeat
• Manage all digital coupon programs, track performance, and report out to internal teams.
• Build alliances with synergistic vendors to stay on top of industry trends and technology

Qualifications and Education

Preferred