Sr. Brand Marketing Manager, D2C eCommerce

Senior Brand Marketing Manager, D2C eCommerce

We are seeking a Senior Brand Marketing Manager, D2C eCommerce to lead the holistic go-to-market strategy, brand positioning, and execution of integrated marketing campaigns for Fujifilms Direct-to-Consumer eCommerce business. This role ensures all marketing efforts align with Fujifilms brand values while driving growth in customer acquisition, conversion, and long-term loyalty.

Responsibilities

Brand Leadership & Guidelines :

• Own and enforce brand guidelines for the D2C channel, ensuring all content (site, email, packaging, campaigns, etc.) meets brand standards of Fujifilm and their partners.
• Serve as MarComm lead and main liaison to corporate brand and communications teams for brand consistency and alignment.
• Adapt corporate brand guidelines for ecommerce, developing D2C-specific tone, messaging, and creative applications.
• Partner with creative teams and agencies to deliver assets, copy, and visuals that reflect Fujifilms voice and positioning.
• Conduct consumer research and user segmentation (in partnership with insights / Analytics) to inform brand positioning, messaging, and creative direction.

Lifecycle Marketing Alignment :

Go-To-Market (GTM) & Launch Readiness :

Cross-Functional & Vendor Collaboration :

Analytics & Optimization :

Supervisory Responsibilities :

Required Skills / Education

Desired Skills

Salary and Benefits

$115,000 plus bonus depending on experience + Medical, Dental, Vision + Life Insurance + 401k + Paid Time Off

EEO Information

Fujifilm is committed to providing equal opportunities in hiring, promotion and advancement, compensation, benefits, and training regardless of nationality, age, gender, sexual orientation or gender identity, race, ethnicity, religion, political creed, ideology, national, or social origin, disability, veteran status, etc.

ADA Information

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to our HR Department (hlushrteam@fujifilm.com).

Job Locations

US-Remote