Brand Development Manager

Brand Development Manager

(On-site, Indianapolis, IN | International Travel Required)

About Westfield Outdoors

Westfield Outdoors, Inc. is a leading designer and manufacturer of outdoor products including furniture, tents, coolers, and gear. We partner with top retailers to deliver innovative, high-quality products under both private label and our own national brands. With headquarters in Indianapolis, IN, and global sourcing and development teams throughout Asia, Westfield is uniquely positioned to drive growth in the outdoor industry.

Position Summary

The Brand Development Manager will serve as the brand owner for our key brands, driving growth through product development leadership, pricing and channel strategies, and cross-functional coordination between U.S. and Asia teams. Reporting directly to the COO, this role combines the responsibilities of a traditional Brand Manager with the authority to set product timelines, oversee brand alignment across development and marketing, and establish pricing and channel sales strategies.

This is a highly visible, strategic position with international scope. The ideal candidate is equally comfortable leading product development processes, influencing cross-functional teams, and building brand equity that translates into measurable sales growth.

Key Responsibilities

Brand Leadership & Strategy

• Serve as the primary owner of the brand vision, strategy, and growth roadmap for our key strategic brands.
• Develop and execute pricing strategy, MAP / MSRP positioning, and channel sales strategies.
• Drive brand growth by aligning product innovation, marketing, and sales objectives.

Product Development Input & Oversight

Cross-Functional Collaboration

Business Growth & Financial Ownership

Qualifications

Compensation & Benefits