VP Marketing & Brand Strategy

The VP Marketing & Brand Strategy will be responsible for developing the overall marketing strategy and in market execution for the Splenda and newly acquired SlimFast portfolios.

This position is highly visible within the organization and requires close partnership with key internal stakeholders including the Executive Leadership Team (C-level leaders), Sales, R&D, Finance and Procurement.

Collaborates with creatives to deliver brand position and strategy. Author of all brand communications.

Desired Skills & Required Experience

• Minimum 15 years leadership experience with a CPG brand
• Direct experience with positioning a brand turnaround
• Experience with P&L ownership of the brands
• Solution focused mindset, demonstrate ability to operate with a business ownership mindset.
• Collaborative attitude, work harmoniously with internal and external cross functional partners.
• BS / BA in business, marketing or related discipline required. MBA preferred.
• Position is 100% in-office based at Heartland Corporate Headquarters in Carmel, IN on the north side of Indianapolis.
• Business travel is required for two annual sales meetings as well as Customer sales calls and Consumer research.