Sr. Brand Marketing Manager, D2C eCommerce

Senior Brand Marketing Manager, D2C eCommerce

We are seeking a Senior Brand Marketing Manager, D2C eCommerce to lead the wholistic go-to-market strategy, brand positioning, and execution of integrated marketing campaigns for Fujifilm's Direct-to-Consumer eCommerce business. This role ensures all marketing efforts align with Fujifilm's brand values while driving growth in customer acquisition, conversion, and long-term loyalty.

At FUJIFILM North America Corporation, we are many things to both consumers and business customers. We're looking for passionate, mission-driven people to help us continue to innovate. With five operating divisions, there's a lot of opportunity to find your niche and make an impact. Perhaps you'll click with our Imaging Division that provides one-time-use cameras, digital printing equipment, and instax. Maybe you'll get charged up about our Electronic Imaging Division that markets digital cameras, lenses, and accessories for content creators. Or, you might have your eye on our Optical Devices Division, which provides optical lenses for the broadcast, cinematography, videography, and industrial markets. You could be drawn to our Business Innovation Divisionthey develop office and commercial print solutions and enable digital transformation. And if you're interested in tape, check out our Industrial Products Divisionthey develop data storage solutions. We offer a collegial culture and a flexible work environment. Our headquarters is in Valhalla, New York, a quaint town just one hour north of New York City. Fujifilm is globally headquartered in Tokyo with over 70,000 employees across four key business segments of healthcare, electronics, business innovation, and imaging. We are guided and united by our Group Purpose of "giving our world more smiles."

Responsibilities

Brand Leadership & Guidelines :

• Own and enforce brand guidelines for the D2C channel, ensuring all content (site, email, packaging, campaigns, etc.) meets brand standards of Fujifilm and their partners.
• Serve as MarComm lead and main liaison to corporate brand and communications teams for brand consistency and alignment.
• Adapt corporate brand guidelines for ecommerce, developing D2C-specific tone, messaging, and creative applications.
• Partner with creative teams and agencies to deliver assets, copy, and visuals that reflect Fujifilm's voice and positioning.
• Conduct consumer research and user segmentation (in partnership with insights / Analytics) to inform brand positioning, messaging, and creative direction.

Lifecycle Marketing Alignment :

Go-To-Market (GTM) & Launch Readiness :

Cross-Functional & Vendor Collaboration :

Analytics & Optimization :

Supervisory Responsibilities :

Required Skills / Education

Desired Skills

Salary and Benefits

EEO Information

Fujifilm is committed to providing equal opportunities in hiring, promotion and advancement, compensation, benefits, and training regardless of nationality, age, gender, sexual orientation or gender identity, race, ethnicity, religion, political creed, ideology, national, or social origin, disability, veteran status, etc.

ADA Information

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to our HR Department.

Job Locations

US-Remote