Marketing Specialist

Job Overview :

Black Box is a leading control room technology provider specializing in high-performance KVM, AV, and IoT solutions for mission-critical control room and command center environments. We are looking for a Marketing Specialist to support and execute marketing initiatives that drive lead generation, brand awareness, and sales enablement efforts across the North and South American regions.

Reporting to the Senior Manager, Marketing Programs, this role will focus on campaign execution, content development, event coordination, and marketing analytics. The ideal candidate is detail-oriented, highly organized, and eager to contribute to a fast-paced, collaborative marketing team.

This is an exciting opportunity to gain hands-on marketing experience in a dynamic, fast-growing industry. As a Marketing Specialist, you’ll work closely with the Senior Manager, Marketing Programs and collaborate with global and regional teams to support high-impact initiatives. If you're looking to build your marketing expertise and make a direct impact, we’d love to hear from you!

Responsibilities :

• Marketing Campaign Execution : Assist in the development and execution of marketing programs targeting control rooms in key verticals, including Government (Dept. of Defense and civilian agencies), Data Centers, Broadcast, Entertainment, and Transportation.
• Sales Enablement Support : Create and manage localized marketing materials, sales collateral, and content for the sales team via the content portal.
• Event Coordination : Support the planning and execution of in-person and virtual events, including regional tabletop, distribution, and industry events. Handle logistics, vendor coordination, and promotional efforts.
• Content Development : Work with the content team to develop marketing collateral, campaign copy, and email marketing materials tailored to the US market.
• Digital & Social Media Support : Assist in adapting global campaigns for local markets, ensuring consistency across digital platforms.
• Lead Nurturing & Marketing Automation : Utilize tools like ZoomInfo, Pardot, and Salesforce to manage lead qualification and nurture campaigns.
• Analytics & Reporting : Monitor and report on campaign performance, providing insights to optimize marketing efforts.
• Budget & Vendor Coordination : Support the marketing team with SOWs, POs, and invoice tracking for marketing initiatives.

Requirements