Director, Content & Social Media

The Director, Content & Social Media, is future facing and audience-obsessed while leading our brand storytelling across platforms. This role is equal parts strategist, creator, and cultural connector – someone who understands the power of social to build brands, drive engagement, and shape communities through compelling content.

This role will lead a dynamic team of social strategists, content creators, and partner agencies, while working cross functionally with creative, PR, product, and marketing teams to craft a content ecosystem that breaks through the noise and builds meaning full relationships.

Responsibilities :

• Own and evolve our content and social strategy across all channels (Instagram, TikTok, YouTube, LinkedIn, Threads, Pinterest, emerging platforms.
• Create a culturally fluent content calendar that integrates brand storytelling, product campaigns, influencer collaborations, and real-time cultural moments.
• Lead creative concepting and production for social-first storytelling, ensuring all content is platform-native, thumb-stopping, and deeply engaging.
• Define performance metrics and KPIs across platforms – ensuring every post has purpose, and every campaign is tied to measurable results.
• Mentor and grow a high-performing team, providing clear vision, feedback, and development opportunities.
• Forge deep relationships with creators, influencers, and platform reps – unlocking co-creating, first-to-market opportunities, and exclusive formats.
• Champion innovation by identifying new tools, technologies, and trends – from new content formats to experimental platforms.
• Collaborate cross-functionally with brand, PR, product, e-comm, and performance marketing teams to ensure content ladders up to brand goals and business impact.

Required Qualifications :

Preferred Qualifications :

Behavioral Traits for Success :

Working Environment :

Your Performance Will Measured On :

Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following :