Lifecycle Marketing Specialist

Location :

• Durham, NC, in-person role Department : Marketing, Full-time - Salaried Reports To : Head of Growth About Carpe Carpe is the next generation of sweat care.
• We’re reimagining the antiperspirant industry by creating science-backed, effective products that make sweat irrelevant.
• Founded by two sweaty guys, Carpe has grown into a thriving DTC brand with millions of loyal customers shopping through Amazon and our website.
• Our culture is fast-paced, data-driven, and deeply customer-obsessed—and we’re just getting started.
• Role Overview We're looking for a Retention Marketing Manager to help us reach our ambitious growth goals and join our team based in Durham, North Carolina.
• Reporting to the Head of Growth Marketing, the Retention Marketing Manager will be responsible for all of Carpe’s database marketing efforts, including the creation, maintenance, growth, analysis, and project management of all retention marketing campaigns.  This role demands exceptional project management, extreme attention to detail, and an obsession with coming up with new ideas and driving profitable growth.
• The ideal candidate is highly creative, data-driven, entrepreneurial, performance and growth-oriented, and possesses a vibrant and positive attitude.
• They should have a strong desire to win and a deep understanding of retention and performance marketing.
• This role is critical in ensuring our customers stay engaged and loyal, significantly contributing to our overall growth and success.
• What You’ll Do   Campaign Development – Design, implement, and manage world-class, high-converting email and SMS campaigns to retain and re-engage customers.
• Content Creation & Audience Segmentation – Utilize data to effectively segment audiences and tailor messaging that resonates with various segments of our customer base.  Automation – Develop and maintain automated workflows and drip campaigns to increase new and returning customer sales.
• Performance Analysis – Continuously monitor, analyze, and report on the performance of email and SMS campaigns, using insights to optimize future efforts and improve engagement and conversion rates.  Content Strategy – Collaborate with the performance marketing team to create and implement content strategies aligned with growth objectives and customer pain points.
• Trend Analysis – Stay up-to-date with retention marketing trends and other DTC brands to ensure our content remains relevant and impactful.
• Cross-Functional Collaboration – Work with other marketing team members, including our graphic designer and Performance Marketing Content Manager to ensure cohesive and integrated marketing efforts.
• A / B Testing – Develop and conduct A / B tests to determine the most effective strategies, messaging, formats, and creative elements.

Partner with Customer Experience to translate social feedback into actionable insights and improve retention Collaborate with eCommerce and Marketing to align messaging around promotions, launches, and evergreen campaigns Track key KPIs (engagement, growth, content performance) and optimize based on weekly learnings Who You Are   Extreme attention to detail and the ability to effectively project manage Exceptional creativity, drive, and work ethic Very high standards for quality writing and visual design Ability to thrive in a fast-paced environment Positive attitude and an ability to laugh and have fun while also working hard Direct communication style A growth-oriented mindset coupled with a desire for feedback Experience with Attentive, Photoshop, and Illustrator, or an ability to learn quickly What You’ll Get   Competitive salary based on experience Health, vision, and dental coverage Flexible PTO A front-row seat to the growth of one of the most disruptive brands in body care To apply directly to this role, please email jess@mycarpe.com your non-chatGPT paragraph as to why you think you would be the best fit for this role!

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