Social Media Manager Job at Five Guys in Alexandria

Overview The Social Media Manager will lead the social media strategy for Five Guys in North America, partnering with global teams to ensure a consistent brand presence worldwide. This role oversees day-to-day execution of Five Guys’ social media channels, and manages content development to ensure brand consistency. The Social Media Manager will hire and train a Social Media Specialist and supervise, develop, and mentor this individual. The role collaborates with Marketing sub-departments and cross-functional stakeholders to drive engagement, extend messaging reach, and deliver measurable results aligned with company goals.

Responsibilities Develop and execute the social media strategy for Five Guys in North America, aligned with global objectives.

Collaborate with international marketing teams to ensure cohesive storytelling and brand consistency across all markets.

Stay ahead of industry trends, emerging platforms, and competitor activity to bring innovative ideas to the table.

Oversee the Marketing Content Calendar, ensuring timely delivery of engaging, brand-aligned posts.

Partner with creative, digital, and PR teams to produce campaigns that drive awareness, traffic, and customer engagement.

Support franchisee engagement by developing toolkits, guidelines, and best practices for local execution.

Supervise the Social Media Specialist, providing mentorship, oversight, and performance feedback.

Lead recruitment efforts for the Social Media Specialist role, assisting in hiring, onboarding, and development.

Partner with marketing, communications, and product teams to ensure holistic alignment with broader brand initiatives.

Maintain brand voice, tone, and consistency across all platforms.

Manage day-to-day community engagement, monitoring reputation and responding to customer interactions in a brand-appropriate way.

Oversee reporting and analytics, providing actionable insights to leadership to improve content effectiveness and ROI.

Qualifications Education / Experience

Bachelor’s degree in marketing, Communications, or related field.

5–7 years of progressive experience in social media management, preferably with a global or multi-market consumer brand.

Proven track record of developing high-impact social strategies and managing multiple platforms.

Experience within QSR, hospitality, or franchise businesses is a plus.

Details Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Marketing and Sales

Industry : Food and Beverage Services

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