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Executive Creative Director

Executive Creative Director

Evenflo Company, Inc.Canton, MA, US
30+ days ago
Job type
  • Full-time
Job description

Key Responsibilities :

  • Leads a team of 10 including art directors, copy writers, photographer, graphic designer and video editor
  • Oversees the development and concepting of brand and product campaigns
  • Responsible for all asset and creative executions for DTC and retail partner content from ecommerce to social to paid media
  • Translates marketing objectives into clear creative strategies and outputs
  • Champions brand strategies and leads the execution of marketing creative deliverables
  • Oversee the resourcing and development of the team across various projects
  • Owns the overall brand guidelines
  • Ensures that art direction and design approaches support core brand strategies and business goals
  • Partners closely with the brand marketing and product marketing team to ensure a cohesive visual identity and tone for the brand
  • Identifying and partnering with external creative agencies and production houses as needed

Qualifications :

  • 10+ years of experience at a client-side / in-brand creative group, directing a broad range of work from Print to Digital and full 360 campaigns
  • Experience directing and producing on-model shoots and campaigns
  • Juvenile industry experience and / or working on set with kids preferred
  • Familiarity working in a retail driven business environment and used to hitting deadlines, meeting objectives and KPIs
  • Proven leadership of a creative team, driving innovation and brand differentiation while meeting budget and deadline expectations
  • Extraordinary conceptual skills. A positive, inspirational leadership style that brings teams and department together
  • An energetic flexible and approachable work style.
  • Direct experience strategically developing creative solutions and campaigns across TV, print, digital, radio, out of home, retail, tradeshows / Events

    • Required Skills & Technical Competencies

  • Strong problem analysis skills and contingency planning- ability to dissect complex problems into manageable components.
  • Proficient with MS Office Suite.

    • Required Behavioral Competencies :

  • Personal Leadership - Leads by envisioning the future, engaging others, energizing people, and enabling self and others to develop and execute plans to deliver strategy.
  • Builds Partnerships - Identifies opportunities and takes action to build strategic relationships between one's area and other areas, teams, departments, units, or organizations to help achieve business goals.
  • Contributes to Team Success - Actively participates as a member of a team to move the team toward the completion of goals.
  • Gains Commitment - Uses appropriate interpersonal styles and techniques to gain acceptance of ideas or plans; modifies one's own behavior to accommodate tasks, situations, and individuals involved. Charisma to take on difficult issues and hold people accountable without being offensive.
  • Initiates Action - Takes prompt action to accomplish objectives; takes action to achieve goals beyond what is required; is initiative-taking.
  • Work Standards - Sets lofty standards of performance for self and others; assumes responsibility and accountability for successfully completing assignments or tasks; self imposes standards of excellence rather than having standards imposed.

    • EEO / AA EMPLOYER

    Equal Opportunity Employer

    This employer is required to notify all applicants of their rights pursuant to federal employment laws.

    For further information, please review the Know Your Rights notice from the Department of Labor.

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    Creative Director • Canton, MA, US

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