Director Campus & Influencer Marketing Job at Her Campus Media in Sacramento

Company Description

Her Campus Media is the ultimate community-powered Gen Z media and marketing ecosystem with a portfolio of the largest college media brands and creator communities. Our media brands Her Campus, Spoon University, College Fashionista, and Generation Hired reach an audience of over 8.5MM, and our communities including Campus Trendsetters, the InfluenceHer Collective, the Athletic Club, Zfluence, and more count more than 100,000 influencers and student ambassadors at 2,300 colleges in our global network. Whether through content, resources, events, or other experiences, our mission is to support, celebrate, inspire, amplify, and equip college women and Gen Z to realize their dreams as individuals and for society.

We help brands power 360-degree advertising campaigns and build relevancy with the next generation through our trusted college media brands and hyper-engaged communities. The world’s leading brands trust HCM as their Gen Z marketing partner, and HCM has powered state-of-the-art, award-winning college marketing programs for blue-chip clients including top innovative companies in beauty, CPG, ecommerce, health & wellness, food & beverage, fashion industries and more.

Her Campus Media is made up of passionate, entrepreneurial, ambitious doers who are fired up about cultivating the next generation of leaders and changemakers. We are a small (~100 employees) but mighty team of individuals, most of whom identify as women, committed to continuing to build a dynamic and inclusive organization where we want to work.

Job Description

The Job :

Reporting to the Vice President / Senior Vice President, Integrated Marketing

The Director will oversee the strategy and execution of influencer and campus marketing campaigns on behalf of Her Campus Media (HCM).

This role will manage key programs end-to-end, from campaign brief development through execution and reporting, ensuring they meet brand objectives and deliver best-in-class client service.

The Director will play an important role in client-facing communication, cross-team collaboration, and guiding junior team members to successful delivery.

This individual is both strategic and execution-minded : comfortable advising clients, making data-driven recommendations, and actively guiding execution to ensure flawless delivery.

The Director will also contribute thought leadership to campaign ideation, influencer marketing best practices, and industry trends.

Responsibilities :

Lead the strategy and execution of influencer and campus campaigns across digital, experiential, sampling, and ambassador programs, serving as the primary client-facing contact to ensure clear communication, solutions-oriented problem solving, and on-time delivery.

Oversee the development and approval of campaign briefs, guidelines, and influencer deliverables while managing influencer selection, vetting, outreach, and contracting, including fee negotiation and compensation budget oversight to ensure alignment with client goals and FTC / legal compliance.

Partner with Sales (Business Development) and pre-sale Integrated Marketing leadership during proposal development by providing program insights, thought starters, and category expertise to help secure new business.

Collaborate with cross-functional teams (Sales, Activation, Legal, External Vendors, etc.) to ensure seamless execution.

Leverage reporting, data, and analytics to measure program success, optimize performance, and recommend future improvements.

Manage and mentor direct reports and junior team members, supporting their professional development, client service skills, and overall campaign execution.

Stay ahead of influencer and campus culture trends while building and nurturing relationships with influencers, talent agencies, and strategic campus partners, sharing insights and recommendations with internal teams and clients.

Qualifications

Requirements :

Bachelor’s degree (or equivalent experience) preferred

7+ years of experience in influencer, community, or experiential marketing (agency or media company background strongly preferred)

Proven success in managing client relationships and delivering campaigns across influencer, social, and experiential channels

Strong understanding of influencer and campus marketing trends, especially within Gen Z and college audiences

Strong people-management skills with the ability to inspire confidence, provide constructive feedback, and support team growth

Excellent client-facing and presentation skills; ability to confidently communicate with clients and internal stakeholders

Superior organizational skills and attention to detail; ability to juggle multiple programs simultaneously

Strong analytical mindset with experience using campaign data and reporting tools to optimize performance

Proficiency with project management and influencer / marketing platforms (e.g., Later Influence, Asana, Google Suite); knowledge of TikTok and Instagram required

Additional Information

Benefits & Perks

Eligibility for commission and / or bonus potential

Choice among six health insurance plans

Dental and vision insurance

401k retirement savings plan with company matching

Flexible PTO and flexibility to work remotely

Extremely generous company holiday policy, with 22+ paid holidays annually including 2 floating holidays

Highly parent-friendly culture, including 15 full weeks of parental leave

Summer Fridays

FSA and HSA offered

Life insurance

Optional short-term and long-term disability insurance

Free One Medical membership offering same-day primary care over video or in person

Free Health Advocate services to help navigate the healthcare system

ClassPass

Salary Range : On Target Earnings (OTE) $130-180k

Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate’s skills, experience, and other factors.

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas. All of your information will be kept confidential according to EEO guidelines.

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